Communications Specialist I

Access Plus Capital•Fresno, CA

24d

About The Position

The Communications Specialist I, under the supervision of the VP of Impact, coordinates planning, development, and implementation of communications, marketing materials, and community relations activities to support Access Plus Capital. This includes developing and executing print and digital initiatives, and integrating media into the overall marketing and outreach strategies. Access Plus Capital is a US Treasury-certified community development financial institution and Small Business Administration (SBA) Approved Microloan Intermediary Lender. It offers loans and training services to small businesses and entrepreneurs in central California. Since its inception in 2008, it has lent more than $70 million to over 1000 entrepreneurs helping them realize their dreams by starting and growing their small businesses. For more information, go to http://accesspluscapital.com

Requirements

To execute this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in mass communication, Journalism, Marketing, or related field, from an accredited college or university. Additional work experience may substitute required education on a year-by-year basis.
Minimum of Three (3) years of relevant industry experience in coordinating and managing projects in a fast-paced, deadline-driven environment, with limited supervision required.
Proficient in proofing, editing, and writing using proper grammar and spelling, looking for accuracy and errors in pieces produced.
Experience and understanding professional best practices for using social media as part of a communications strategy.
Proficient in Microsoft Office Suite and related business software.
Self-starter, able to think critically, organize, manage multiple projects, and prioritize effectively.

Responsibilities

Works under the direction of Vice President of Impact to identify and pursue marketing opportunities and communication improvements.
Demonstrates initiative, follow-through, independent judgment, and execution.
Develops digital and print content for all communications needs.
Regularly posts relevant content on all designated social media outlets and tracks corresponding metrics.
Develops and distributes email newsletters using MailChimp and associated tools.
Analyzes data and prepare reports on the effectiveness of promotional materials and efforts.
Provides event coordination and outreach assistance.
Ensures proper branding identity throughout all communications and materials.
Creates professional outreach materials that effectively describe and promote agency programs including brochures, fact sheets, print ads, newsletters, presentations, and other resources.
Drafts television and radio scripts, media advisories, public service announcements.
Proofreads and revises communications as needed.
Creates talking points, press releases, editorials, web content, social media, presentations, story content, ads, newsletters, and all other creative writing needs.
Increases opportunities with media outlets and community.
Keeping media contacts organized and up to date.
Design utilizing Adobe Creative Suite and/or related programs
Develops design marketing materials and concepts to help enhance internal and external communication efforts in accordance with program directives.
Provides comprehensive graphic design services, including, but not limited to brochures, and photo editing.
Shoots acceptable photos and videos covering company events.
Edits photo and video utilizing Adobe Creative Suite and/or related programs.
Travels for agency business using reliable transportation.
Maintains regular attendance and punctuality.
Works evenings and weekends as required.
Performs other duties as assigned.