Senior Communications Specialist I

Texas A&M University System • College Station, TX

2d • Onsite

About The Position

The Social Media Content Specialist (Senior Communications Specialist I) leads the strategy, creation, and management of paid and organic social media for the College of Arts & Sciences, while supporting departmental channels as needed. This role ensures a consistent and compelling brand voice across platforms, effectively showcasing the college’s initiatives, research, and culture. The specialist develops and executes multi‑channel campaigns, monitors and interprets performance analytics, and fosters collaboration across teams to align social media efforts with broader organizational goals.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or an equivalent combination of education and experience.
• Seven years of related experience to include at least one year in a leadership and/or supervisory role involving management of complex projects and initiatives involving multiple stakeholders, and at least one year in social media account management.
• Strong verbal, written and interpersonal communication skills.
• Organized, with the ability to multitask and work cooperatively with others.
• Possess a leadership and initiative-taking mindset.
• Ability and willingness to approach challenges positively while maintaining a balanced, analytical mindset to evaluate situations effectively.
• Leverage emotional intelligence to understand and navigate interpersonal dynamics and emotions, ensuring thoughtful and empathetic decision-making.
• Understand essential management and supervisory principles, work independently and collaboratively, use sound judgement in making decisions, balance multiple priorities, and communicate positively and proactively with stakeholders.
• Cultivate trusted and positive relationships with faculty members, team members and other key stakeholders.
• Understand marketing and communications principles and practices, including developing marketing strategies and reporting results.
• Strong project management capabilities.

Nice To Haves

• Experience managing business-related social media platforms.
• Experience in higher-ed.
• Experience reporting performance of digital campaigns.
• In-depth knowledge of and experience with tools like GA4, Looker Studio, and Sprout Social.
• Knowledge of reporting tools like GA4, Looker Studio, and Sprout Social.

Responsibilities

• Develops and manages comprehensive social media strategies for primary and secondary accounts, collaborating with departments to align content and ensure cohesive, impactful messaging.
• Creates and implements multi‑channel campaigns that support strategic goals for the College of Arts & Sciences, integrating insights from past performance analytics (paid and organic).
• Produces social media content for Facebook, X, Instagram, and LinkedIn in accordance with brand standards, including capturing event photos, conducting interviews, and assisting with basic graphic design needs.
• Provides timely responses to social media inquiries and directs audiences to appropriate resources, practicing active social listening to gauge brand sentiment and escalate insights when needed.
• Oversees the collection, analysis, and reporting of channel and campaign performance data using tools such as Sprout, GA4, and Looker Studio, leveraging findings to inform data‑driven decisions.
• Monitors higher‑education social media trends and delivers periodic training sessions to stakeholders across the college to strengthen digital communication practices.
• Provides managerial support and guidance to social media student assistant team members, fostering a collaborative and innovative work environment.

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Health and Wellness: Free exercise programs and release time
• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level