Communications Program Manager

University of Colorado

3d•Hybrid

About The Position

The University of Colorado Anschutz School of Medicine seeks a talented individual to be a full-time Communications Program Manager. This position will support and assist in leading the development and execution of communication and marketing strategies that promote the work of the School of Medicine and its departments and centers. The Communications Program Manager will manage efforts that include social media and website management, blog writing, graphic design, and public relations, and will ensure that developed content is compelling, accurate, relevant, current, and consistent with CU Anschutz brand messaging. The position requires exceptional attention to detail, the discipline to complete tasks, and the ability to work with all levels of staff and faculty. The Communications Program Manager will gather information and write and distribute content appropriately. The hybrid role requires excellent project management abilities in a fast-paced environment, with two to three (2-3) days a week expected in the office connecting with leaders, physicians, researchers, and staff. The Communications Program Manager will be a contributing member of the CU Anschutz School of Medicine communications team, supporting the goals of the Dean’s Office. This position will help to elevate and connect the communications between the school and its departments, divisions, and centers through our shared services structure

Requirements

Bachelor’s degree from an accredited college or university in business, marketing, communications, public or media relations, journalism, or other related fields.
Four to six (4-6) years of experience working in communications, public relations, social media, or marketing field(s). Preference given for experience in health care or higher education.
Applicants must meet minimum qualifications at the time of hire.
Applicants must be legally authorized to work in the United States without requiring sponsorship.
Exceptional independent writing skills and experience developing clear, concise, and key message-focused communications.
Excellent knowledge in editing and grammar, including AP style.
Able to work with and manage multiple perspectives and actively listen to others to understand their perspective.
Demonstrated ability to capture the voice of a brand/person and deliver it consistently.
Highly organized and dependable; able to multitask, work quickly, and effectively manage numerous deadlines with minimal supervision.
Self-starter with ability to work independently and in a team environment.
Demonstrated creativity and problem-solving skills.
Dedicated to producing excellent work and excellent customer service.
Able to work with all levels of the team, including experience with leaders and staff.

Nice To Haves

Experience with project management, prioritization, timelines, and ensuring on-time deliverables.
Additional training/professional development in the following areas: social media strategy and implementation, writing for the web, search engine optimization, content management systems, HTML, and video editing.
Experience working in a web content management system (Sitefinity, HubSpot).
Communications experience in a university, academic medical center, and/or large hospital system environment.
Experience with graphic design and video editing.

Responsibilities

Develop, implement, and manage a communications plan in partnership with the School of Medicine (30%25):
Develop a new strategic plan to lead all communications efforts for partner department(s).
Prepare, implement, and coordinate internal and external communications.
Maintain an editorial calendar for communications activities that includes monitoring content and social media.
Develop and update visual assets/graphics for communications channels and collateral materials.
Pursue public relations opportunities and monitor media placements.
Manage and track communications budget.
Track and report quarterly the effectiveness of communications channels, monitor reach and engagement, and identify opportunities for expanding reach and increasing engagement.
Develop, write, and communicate blog stories (30%25):
Connect with the faculty, trainees, and staff to identify and develop story/blog ideas.
Increase reach to audiences by sharing stories/blogs and highlighting activities in a timely manner.
Develop and manage email and social media communications (20%25):
Implement and manage email platform and social media channels.
Produce and maintain a social media editorial content calendar.
Develop, implement, monitor, and track the effectiveness of social media or digital campaigns.
Create videos and graphics for social media and email campaigns.
Organize and segment email marketing lists, design email campaigns for targeted audiences.
Maintain website (10%25):
Collaborate with the shared service team member and keep partners to maintain the website.
Manage website content, look, and functionality.
Update existing content and generate new content.
Perform search engine optimization to boost website ranking.
Ensure web content meets standards for accuracy, usability, and best practices.
Collaboration and best practices (10%25):
Build and maintain relationships with the department leaders, faculty, trainees, and staff.
Collaborate with colleagues at CU Anschutz, UCHealth, Children’s Hospital Colorado, Veterans Affairs, and other partners as appropriate.
Identify and implement best practices regarding communication practices, strategies, and tools.
Attend campus communications meetings as needed.