Communications & Media Strategy Coordinator

Gallatin County, MT•Bozeman, MT

36d

About The Position

Gallatin County is seeking an experienced and strategic Communications & Media Strategy Coordinator to lead the County's internal and external communications, media relations, and public engagement initiatives. This position develops and manages the County's comprehensive communications strategy to promote transparency, strengthen public trust, and enhance awareness of County programs, services, and priorities. The Communications & Media Strategy Coordinator serves as the County's primary media contact, crafting clear, consistent messaging across traditional and digital platforms, coordinating crisis communications, and fostering strong relationships with media, community partners, and stakeholders. The ideal candidate will bring creative vision, sound judgment, and proven experience in strategic communications, public relations, or journalism - ideally within a government or public-sector setting. This is a dynamic, hands-on role that combines strategy, storytelling, and service. If you're passionate about public communication, community engagement, and helping government work transparently for its residents, we encourage you to apply! This position, located in the County Administrator's Office, is responsible for developing, directing, and managing Gallatin County's comprehensive communications, public information, and media relations strategy. The Communications & Media Strategy Coordinator ensures consistent, transparent, and timely messaging that strengthens public trust, increases awareness of County programs and initiatives, and enhances engagement with residents and stakeholders. Key responsibilities include designing and executing multi-channel communication strategies, overseeing media relations and crisis communications, coordinating internal communications, and managing digital, print, video, and social communications efforts. The position reports directly to the County Administrator and works collaboratively with elected officials, department heads, and community partners. This position does not currently supervise other personnel but serves as the County's lead authority on communications and media strategy.

Requirements

Strategic communications planning and implementation
Media and public relations best practices
Crisis and emergency communications
Government operations, transparency laws, and public information standards
Digital and social media platforms, analytics, and engagement strategies
Writing, editing, and storytelling across multiple formats and audiences
Building and maintaining relationships with the media and public
Managing multiple priorities under tight deadlines
Using data to measure communications impact and effectiveness
Exercising sound judgment, discretion, and professionalism
Develop and execute comprehensive communications plans
Work independently while collaborating effectively with leadership and departments
Represent the County with integrity and professionalism in public and media settings
Manage sensitive and confidential information appropriately
Equivalent to a bachelor's degree in communications, journalism, public relations, marketing, political science, or a related field, plus at least three to five years of experience in strategic communications, media relations, or public information.

Nice To Haves

Prior government or public-sector experience is strongly preferred.

Responsibilities

Develop, implement, and evaluate a comprehensive communications and media strategy that aligns with County priorities and enhances visibility and public understanding.
Serve as the County's primary media contact and coordinate appropriate representation of the County in interviews, press conferences, and public forums as needed.
Proactively identify emerging issues, trends, and opportunities to position the County's leadership and programs positively in local, regional, and state media.
Build and maintain strong relationships with members of the media, community organizations, and government communications professionals.
Develop and oversee crisis communications protocols, including preparation of talking points, internal communication coordination, and public response during emergencies.
Advise County leadership, elected officials, and department heads on communication best practices, messaging consistency, and media engagement strategies.
Lead the creation and production of compelling content - including press releases, feature stories, op-eds, speeches, reports, and digital media.
Manage the County's social media and digital presence, ensuring accuracy, responsiveness, and engagement with residents through appropriate platforms.
Plan and coordinate public information campaigns on major initiatives, policies, and community programs.
Serve as the on-site media contact for County events, announcements, and emergency operations.
Develop and manage internal communication channels, including the County's employee newsletter, internal updates, and intranet content.
Facilitate consistent and transparent communication across County departments and with the Board of County Commissioners.
Support public meetings, community events, and special projects that promote civic participation and engagement.
Ensure communications are inclusive and accessible to all residents, reflecting Gallatin County's values of transparency, service, and accountability.
Maintain open and effective communication among County leadership, staff, and stakeholders.
Compile and analyze data on communication effectiveness and media coverage to guide continuous improvement.
Coordinate special projects, media events, and public outreach efforts as directed by the County Administrator.
Attend meetings, trainings, and continuing education related to government communications and media relations.
In the event of a declared emergency, assist in emergency communications and community information efforts during response and recovery phases.