Communications & Marketing Specialist (Weldon School of Biomedical Engineering)

Purdue University•West Lafayette, IN

60d

About The Position

A communication specialist for Biomedical Engineering (BME) in the College of Engineering, reporting to the Director of Communications in Engineering Administration, this role will advance awareness, affinity, engagement, and demand for Purdue Engineering through marcom and media excellence. With a primary focus on managing and coordinating communications, this role is responsible for conceptualizing and producing creative content on brand and on strategy across various media channels. To be successful, the candidate will need to exhibit coordination and creative skills, as well as collaboration with the creative, administrative, and academic teams across the College and W. Lafayette and Indianapolis locations. This position offers a chance to make a meaningful impact at a prestigious institution known for innovation and research excellence. Join our community of lifelong learners and contribute your skills to this critical program. At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together. Take the next step in your career journey - apply now to help build a better world at Purdue University. This is a dual level posting where the hiring manager will determine the level commensurate with the education and experience of the chosen candidate.

Requirements

Bachelor's degree in field related to communications
Three (3) years of design experience
Experience working across digital mediums
Experience with creating compelling messages/graphics for different target demographics
Portfolio examples required
Proven track record in managing prioritizing and meeting multiple deadlines.
Proven organizational abilities, including time and resource management.
Expertise with Adobe Creative Cloud, Canva, photo manipulation, HTML, CSS, web content management systems.
Ability to design and create graphics primarily for use in digital formats (web/video/social media/email) but also for print.
Ability to bring strategy and message to life through visualization by conceptualizing designs for research, events, profiles, and other subjects for the College's stories.
Expert knowledge of industry standards with up-to-the minute currency regarding social media platforms--YouTube, Facebook, X, IG, LinkedIn--and the analytical tools used to measure results as well as any management tools associated with these platforms.
Know how to improve results and cull stories from social media.
Proven track record in web design and in maintaining web pages according to industry standards.
Ability to use Google Analytics and Google Search Console to monitor, track and report relevant website analytics.
Familiarity using digital asset management systems and creative platforms like PhotoShelter and Canva, and project management platforms in fulfilling creative requests.
Skills in creative concepting and iteration, and presentation.
Ability to establish and maintain positive working relationships with external and internal constituents.

Responsibilities

Serve as communications specialist for Biomedical Engineering, guided by the College and by the objectives and the strategy of the school's projects, initiatives, or campaigns.
Work closely with writers, designers, photographers, videographers, web developers, event coordinators, subject-matter experts, and leadership/administration to create best-in-class, strategic, relevant, and audience-appropriate content from concept to implementation, including graphics and designs for digital platforms and print projects.
Manipulate & enhance photos.
Work with members of the College team to ensure the brand standards are developed, followed, and consistent throughout all mediums; integrate brand content across channels and audiences, which include prospective students and faculty; alumni/donors; industry, gov't, academic partners; various stakeholders; and campus/location audiences, both W. Lafayette and Indianapolis.
Work with a variety of personnel (staff, faculty, administrators) as well as students and entities outside Purdue as necessary.
Outputs include brand creative, feature and news creative, website maintenance, social media content, promotional materials and campaign creative.
Oversee BME's digital platforms, such as the website and social media, ensuring adherence to brand, accuracy, and accessibility, making updates as needed.
Create and curate up-to-date, highly engaging, audience-appropriate content for the website and digital platforms, such as FB, LI, X, IG, and YT.
Maintain school and faculty lab/research group websites by posting timely news items/events, update faculty and staff directories upon request, and implement content updates as needed.
Work with the College videographers (staff and freelance) to conceptualize and create videos and animations for digital platforms and events.
Monitor, track, and report social media engagement metrics and website analytics for continual improvement.
Develop, implement, and manage integrated strategic communications plan for BME.
Oversee the writing and editing of informational and marketing collateral, such as annual reports, newsletters, brochures, and flyers.
Oversee the writing and editing of news articles and press releases, coordinating with the College and with Purdue News Service, and other units across campus, as well as Purdue partners.
To inform planning, conduct research on industry practices, peer institutions, campus partners and their competitors, and target audiences to support creative strategy, identify opportunities for content, and inform execution.
Work toward continual improvement.