Communications & Marketing Officer

University of South Florida • Tampa, FL

43d • $65,000 - $700

About The Position

The Communications and Marketing Officer for the College of Engineering develops and coordinates a wide variety of communications programs and activities designed to promote and publicize the University of South Florida (USF) at the system, college, campus, department or program level. The position may serve as a media contact for an organizational unit, and coordinate special events. The Communications and Marketing Officer writes and/or edits marketing and promotional materials such as brochures, flyers, online and multimedia content. This position reports the Director of Marketing and Communications at the College of Engineering. The Communications and Marketing Officer is a professional communicator role requiring training and experience in oral and written communication. As such, incumbents in this position may be called upon to make presentations to external and internal audiences. Writing assignments include the preparation of copy and design elements for marketing and promotional materials in print and digital formats.

Requirements

• This position requires a Bachelor's degree in communication, marketing, journalism, public relations, technical writing, digital media, or related field, with two years of experience in related positions; or a Master's degree in the fields listed above.
• Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
• Must submit links to online writing samples/portfolio in resume or cover letter.

Nice To Haves

• Bachelor's Degree and 2 years of experience in a communications and marketing position.
• Article writing in AP style
• Social media content and audience management
• Content management systems (CMS)
• Newsletter marketing
• Adobe Photoshop or similar program
• Adobe Premiere or similar program
• Attention to detail, excellent organizational skills.
• Knowledge of AP style, experience with online project management systems such as Asana or Monday, proficient in Adobe Express or Canva, experience working in a deadline-driven environment.

Responsibilities

• Designs, develops, writes, edits, publishes, maintains, coordinates, and oversees a variety of print and electronic news, feature, social, marketing, promotional, recruitment, and/or educational pieces, materials, and/or publications for internal, community, university-wide, public, and/or media dissemination. Examples include: press releases, news stories, social media posts, magazine articles, web copy, speeches, spotlight articles, letters, etc.
• Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
• As appropriate to the position, plans or assists with planning and coordinating special events such as open houses, outreach and community events, tours, press conferences, exhibits, product or service fairs, and/or athletic events.
• Makes presentations to promote the unit, and/or develops speeches and presentation graphics and charts for delivery by others in the unit.
• Develops, manages, coordinates, and/or makes recommendations for the development of marketing, communications, and advertising plans and strategies to market, promote, and provide information about programs, events, services, projects and/or publications of the unit.
• Works with deans, faculty, staff, and students to identify, develop, and market stories that promote and publicize the College's research projects, programs, events, student activities, community outreach efforts, and faculty, staff, and student achievements.
• Maintains and/or collaborates on the maintenance of web pages. Includes posting messages, news releases, articles, photos, templates, and other information. May make web corrections.
• Oversees the production and distribution of routine promotional materials including branded merchandise, print or multimedia formats. Works with vendors to produce materials, track orders, and manage invoices for the marketing department.
• Performs other administrative and support duties as required in support of the mission and communication strategy of the unit.
• Performs other duties as assigned.

Benefits

• Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees