Communications Manager

Westminster-Canterbury of the Blue Ridge • Charlottesville, VA

2d

About The Position

The Communications Manager is responsible for developing and executing strategic communication initiatives that enhance the reputation, visibility, and engagement of our upscale life care community. This role ensures consistent messaging across all channels, fosters strong relationships with residents, families, donors, and staff, and supports marketing and development efforts. Additionally, the Communications Manager oversees internal communication strategies and manages emergency communication protocols to ensure timely, accurate information during critical situations.

Requirements

• Ability to handle information of a highly confidential nature.
• Ability to align communication efforts with long-term organizational goals.
• Exceptional writing, editing, and storytelling skills with attention to detail.
• Critical thinking and problem-solving skills.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Professional demeanor and ability to interact with diverse audiences, including seniors, families, donors, and staff.
• Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
• 5+ years of experience in communications or public relations.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Experience with donor communications and fundraising campaigns.
• Familiarity with life care or senior living industry trends.
• Knowledge of emergency communication best practices and crisis management protocols.

Nice To Haves

• Graphic design and video editing skills a plus.

Responsibilities

• Develop and implement a comprehensive communication plan aligned with organizational goals.
• Maintain brand integrity across all platforms, ensuring messaging reflects the community’s upscale positioning and values.
• Write, edit, and oversee production of newsletters, press releases, social media posts, and website content.
• Create compelling stories that highlight resident experiences, community events, and donor impact.
• Manage social media channels and website updates to ensure timely, engaging content.
• Develop and maintain internal communication tools for staff and residents, including intranet updates, bulletins, and announcements.
• Collaborate with development and marketing teams on donor events, resident programs, and community outreach initiatives.

Benefits

• Paid Time Off package
• Education Program to offer financial assistance with education costs
• Retirement Savings Plan with a company match
• Paid Holidays
• Free gym and pool access
• Free parking
• Medical, Dental, and Vision Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees