Communications Manager, Influencer & VIP

Guerlain•New York, NY

7d•$105,000 - $115,000

About The Position

Guerlain is looking for an Influencer and VIP Manager to build and maintain relationships with key influencers, media figures, and high-net-worth individuals. This role aims to amplify the brand's message, enhance its reputation, and drive engagement in the luxury beauty market. Full time

Requirements

Bachelor’s degree
6+ years experience in public relations, influencer marketing, or VIP relationship management, preferably in luxury beauty.
Strong understanding of digital channels, social media platforms, and influencer ecosystems.
Exceptional communication, negotiation, and interpersonal skills.
Ability to identify new partnership opportunities and build strong relationships.
Strategic thinker with a creative approach to campaign development.
Highly organized, detail-oriented, and able to manage multiple projects.
Proficiency in tracking and analyzing campaign performance and providing actionable insights.
A passion for beauty and a deep understanding of Guerlain's heritage and values.
Ability to act as a brand guardian and drive networks within and outside the beauty arena.

Responsibilities

Influencer Strategy & Management Develop and implement an "always-on" influencer marketing strategy across digital channels and press, aligning with brand marketing plans and international guidelines.
Identify, vet, and build long-term relationships with diverse influencers and key opinion leaders in fragrance, makeup, and skincare.
Create and execute innovative influencer campaigns for product launches, local activities, and retailer activations to boost brand awareness and visibility.
Serve as the main contact for influencer and social media inquiries.
Oversee content creation for influencer initiatives, including press releases and media kits.
Manage strategic influencer gifting, seeding, paid campaigns, events, and activations.
Track and analyze campaign performance, providing reports and insights for optimization and KPI achievement.
Stay updated on beauty industry trends, technologies, and influencers.
VIP Relationship Management & Events: Cultivate relationships with key media contacts and VIP clients to secure positive coverage and foster brand loyalty.
Plan and execute exclusive press conferences, media events, and VIP activations.
Ensure a luxury client experience for VIPs, building long-term relationships and promoting Guerlain's vision.
Act as a brand ambassador, communicating Guerlain's heritage and values to VIPs and stakeholders.
Collaborate with retail teams to support events and trade opportunities, developing strong retailer influencer activations.
Facilitate communication and logistics for store events and in-store animations for VIPs.
Cross-functional Collaboration & Budget Management: Work with internal Marketing, Digital, PR, and Retail teams, as well as the global PR team, for cohesive strategies.
Support the Marketing Director in managing the PR and influencer budget.
Provide monthly market and competitor insight reports, with quarterly deep dives on best practices.
Develop and implement crisis communication plans.
Conduct all other job-related activities