Communications and Marketing Coordinator

The City of Elkhart•Elkhart, IN

About The Position

This position serves as a key communicator and facilitator of the development, execution, and measurement of success for the overall marketing and PR efforts in support of The Lerner Theatre, audience growth and facility development. This position will assist with the increase to overall Lerner Theatre brand exposure, engagement, and opportunity through unified collaboration with all downtown assets, ensuring that The Lerner Theatre is valued as a complete destination.

Requirements

4-year degree in Marketing/ Communications or equivalent experience in a related field to Marketing/Communications
Minimum 2 years marketing/communications experience in an active leadership/management role.
Strong effective communicator.
Highly developed grammar skills while still maintaining the “voice” of the Lerner.
Strong crisis management and decision-making abilities.
Highly developed, demonstrated teamwork skills.
Ability to participate as a member, or manage the efforts, of a large team made up of diverse, creative individuals.
Requires an individual with an entrepreneurial spirit, proven track record in project and team management, strategic planning, ability to hit short-term and long-term marketing goals
Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
Commitment to continuous learning.
Ability to speak on both TV and radio.
Knowledgeable in social media management and digital marketing strategies with a demonstrated track record.
Demonstrated effectiveness in holding conversations with internal and external customers.
Desire to maintain and develop customer-focused relationships
Demonstrated ability to see the big picture and provide useful advice within the areas of responsibility.
Skill and flexibility to lead in an environment of constant change.
Experience working in a flexible, employee empowered environment.
Familiarity and skill with the tools of the trade in marketing including PR, written communication, website/social media development, market research, product packaging, Microsoft and Adobe products, visual communication software products, and creative services.
Experience managing external PR and communication consulting contractors as needed.
Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work evenings and weekends as requested.
Ability to multitask is imperative.
Guest centric attitude.
Understanding the position requires both physical and emotional labor.

Nice To Haves

Development experience preferred
Experience in entertainment/venue industry is a plus.

Responsibilities

Execute and assist with the overall marketing strategy, branding and execution of plans for The Lerner and Friends of The Lerner brands together with downtown events and Lerner shows as requested. Including assistance and execution of specific and overall analysis of the effectiveness marketing efforts and results across all areas of responsibility
Provide input in creation and execution of creative marketing/promotional plans with local and regional media, including the negotiation of rates and the implementations of paid/trade advertising schedules
Researching and evaluating new local and regional marketing opportunities in support of Lerner and Friends of The Lerner branding and event or show specific needs.
Instrumental in the coordination and communication of information with third-party marketing team of public relations, social media and advertising agency of The Lerner.
Oversee all third-party marketing invoices, coordinate payments of invoices, and maintain detailed financials.
Work with development teams/alliances to create and market new products/events relative to responsibilities.
Assist Friends of The Lerner with the fundraising and development distributions, including facilitation of collaborative materials, facilitation and participation in donor events and increasing awareness of giving opportunities.
Develop and manage media relationships among multiple media distribution channels for maximum value and results.
Ensuring effective, branded marketing communications including organization’s website(s), print communication, development efforts and advertising.
As requested, and needed, collaborate with team and research other proven tactics to best position organization(s) for immediate success, long-term growth and reach established goals.
Special event work relating to Lerner and downtown event activity as required, including setup, event management, etc. This may include nights and weekends.
Manage and oversee all electronic and social media via resources available.
Develop and maintain marketing budgets, tracking requirements, purchase orders, and other marketing related items specific to the multiple budgets managed by this position.
Assist in facilitation support of additional projects as requested.
Other miscellaneous duties as assigned.