Communication and Social Media Manager for Enrollment & Student Affairs

Metropolitan State University of Denver • Denver, CO

17d • Hybrid

About The Position

Reporting to the D irector of Student Communications , the Communication & Social Manager leads social media strategy and supports branch -wide communication efforts for MSU Denver E nrollment & Student Affairs . Th is role uses analytics and audience insights to inform content strategy, improve engagement, and connect diverse student populations with resources, services, community, and key deadlines. The Manager will be responsible for strategizing, managing and creating content for the Enrollment & Student Affairs social media channel(s) ; writing content and scheduling the weekly all-student newsletter, T he Runner ; updating webpages as needed; and identifying other creative means to share information and build engagement with current students . The Manager is empowered and expected to continuously improve communication processes to reflect best practices . In particular, the Manager will work closely with the Director of Student Communications to develop thoughtful communication campaigns to connect students with resources, on-campus events, and essential information , while also promoting En rollment & Student Affairs' servic es. Success at MSU Denver requires significant adaptability and an enthusiastic commitment to t eamwork. The Manager ’ s approach will be relational, savvy, and inclusive. Furthermore, all MSU Denver employees share responsibility to foster a model workplace. To this end, the Manager is expected to practice thoughtful and intentional communication and collaboration, lead creative problem-solving, actively participate in meetings, serve on committees, engage in team-building activities, and cross-train with other staff to foster organizational resilience. IND208

Requirements

• Bachelor ' s degree in communications, marketing, business, journalism or related field
• Excellent writing and editing skills to produce compelling, error-free copy
• At least one year of pr ofessional work experience managing social media for an organization or brand
• Proven ability to tailor communication methods to a wide range of diverse subjects and audiences.
• Experience crafting engaging content.
• A high level of professionalism, discretion, adaptability, and c ollabora tive skills .
• Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet ALL required qualifications.

Nice To Haves

• Experience using CRMs , such as Salesforce Marketing Cloud and Word Press
• Experience using social media analytics tools, such as Meta Business Suite, Later Social; and social media platforms, Instagram and LinkedIn
• Graphic design experience, including Canva, Adobe Creative Cloud
• Confidence using Microsoft 365 Suite, including Teams , OneNote, Outlook, SharePoint
• Experience in a higher education setting or other complex organization

Responsibilities

• Manages, strategizes, leads content creation and analyzes metrics to expand social media efforts ; and i dentifies and leverages new and creative ways to r each students and external audiences.
• Collaborates with Director of Student Communications to create and schedule a mobile - optimized, inclusive and error-free weekly newsletter for all students .
• Leverages writing skills and adheres to the branch tone and style guide to write copy across multiple platforms, including social media, email, newsletter s , and other platforms.
• Implements data - informed strategies and opportunities, including A/B t esting, v aried subject lines, etc., to continuously improve metrics and increase engagement in the weekly student newsletter.
• Cross trains Enrollment and Student Affairs social media content owners (students and staff) on strategy , tools and best practices to ensure consistency and effectiveness across channels.
• Attends on-campus signature events to connect with students and to identify content opportunities.
• Reviews and maintains the shared student communications inbox for request submissions to the all-student news letter.
• Ensures ADA compliance and the maintenance of MSU Denver ' s brand identity through all activities.
• Highlight achievements , sharing high-impact numbers to branch Leadership, Student Affairs ' annual report highlights , and other outlet s.
• Continuously improves processes and plans to adapt to changing circumstances and uphold best practices, especially around inclusiveness for diverse audiences.
• Oversee s the Student Affairs website's content, organizati on, struct ure and ongoing maintenanc e.
• Attend s on-campu s events and a ssist s with annual projects and events as needed.
• Potentially monitors social media channels during crises, reporting findings to the Director of Student Communications.
• May supervise a team of student employees.
• Time spent covering the front desk and assisting guests is a team expe ctation.

Benefits

• The University’s benefits package is comprehensive and offers medical, vision and dental, free RTD pass, tuition reimbursement, as well as a life and supplemental insurance plans, retirement plans and other programs, such as access to a long-term disability (LTD) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager