Communication and Marketing Specialist-Wisconsin Reading Center

Universities of Wisconsin • Madison, WI

1d • Hybrid

About The Position

The key responsibilities of this position include: Website & Digital Presence- Lead content strategy, communication plan, and ongoing updates for the WRC website; ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly. Create content for LinkedIn, social media platforms and websites. Sponsor Content Development- Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, and FAQ. Draft success stories and publication spotlights. Help with design, web and printing materials for sponsors. Email, Social and Conference Support- Build a compliant email/news update cadence for sponsors and collaborators (product updates, milestones, publications, conference highlights). Help coordinate in-services for staff quarterly. Internal Communication- Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations). This role owns the development and execution of integrated marketing and communications—website, email/news, conference presence, social, and success stories—tailored to clinical research audiences (industry sponsors, CROs, PIs, and academic collaborators). The Specialist partners closely with scientific, operations, and finance leads to translate complex research outputs into clear, compliant, audience‑appropriate messages that differentiate WRC and highlight quality, and outcomes. This position is full or part-time, 50%-100%. This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding.

Requirements

• Minimum 3 years of work experience in communications, marketing, or related field
• Minimum of 1 year professional writing experience
• Experience managing web content, preferably using WordPress or similar platform, with a focus on digital accessibility
• Demonstrated skill with photography and/or videography, including basic photo and video editing
• Critical thinking and problem solving skills

Nice To Haves

• Experience in healthcare, academic research or working with clinical trials
• Experience supporting business development or sponsor communications in clinical research, biotech, med‑device, CRO, or academic medical settings
• Experience with Canva, adobe, PowerPoint, teams, and/or Smartsheet’s
• Familiarity with InDesign or other graphic design programs

Responsibilities

• Lead content strategy, communication plan, and ongoing updates for the WRC website
• Ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly
• Create content for LinkedIn, social media platforms and websites
• Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, and FAQ
• Draft success stories and publication spotlights
• Help with design, web and printing materials for sponsors
• Build a compliant email/news update cadence for sponsors and collaborators (product updates, milestones, publications, conference highlights)
• Help coordinate in-services for staff quarterly
• Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations)
• Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• Communicates with stakeholders to verify requests and identify editorial resources
• Plans editorial content according to established goals and objects
• Provides project management and execution of communications programs, initiatives, and tactical plans
• Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• Owns the development and execution of integrated marketing and communications—website, email/news, conference presence, social, and success stories—tailored to clinical research audiences
• Partners closely with scientific, operations, and finance leads to translate complex research outputs into clear, compliant, audience‑appropriate messages that differentiate WRC and highlight quality, and outcomes

Benefits

• Flexible work schedules
• Comprehensive benefits
• Professional development
• Generous vacation
• Holidays
• Sick leave
• Competitive insurances
• Savings accounts
• Retirement benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level