Commercial/TPA Product Manager - Remote
About The Position
The Product Manager will lead the ongoing analysis, planning, and management of their respective product line or Health Plan or Sanford Health System service and will identify areas of product enhancement or new product development. The Product Manager will interface with external customers and clients, agents, businesses, professional peers, prospects, and members to understand market requirements and translate those requirements into business opportunities for the Health Plan. Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation to assure alignment with Sanford Health System and Sanford Health Plan strategic goals. Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility, translating market needs into actionable requirements that drive the development of market-driven products and services. Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans to support the ongoing success of assigned product lines. Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach efforts. Participates in and leads cross-functional initiatives that support Product Development goals, including product performance tracking, enhancement planning, and retirement strategies. Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. Develops competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market and identify opportunities for innovation and differentiation. Integrates multiple complex business cases into a cohesive product portfolio strategy, making recommendations to achieve optimal product mix for target market segments. Leads stakeholder engagement throughout the product development lifecycle, establishing regular communication, facilitating discussions, and preparing for executive and governance reviews. Communicates the status of product line strategies and execution to Product Development leadership on an ongoing basis. Ensures that all product offerings comply with applicable regulations by working closely with internal regulatory and legal teams, and when applicable, with external regulators to meet submission, filing, and reporting requirements. Maintains ongoing competency in product management practices and regulatory requirements, ensuring the skills, knowledge, and abilities necessary to perform within scope. Regular attendance and active participation in strategic planning and execution are essential to the role.
Requirements
- Bachelor's degree in Marketing, Business, or related field required.
- Minimum five to ten years' of relevant experience in healthcare and/or consumer product marketing with emphasis in product management and strategy development.
Nice To Haves
- Master's Degree in Marketing, Business, or related field, preferred.
Responsibilities
- Lead the ongoing analysis, planning, and management of their respective product line or Health Plan or Sanford Health System service
- Identify areas of product enhancement or new product development
- Interface with external customers and clients, agents, businesses, professional peers, prospects, and members to understand market requirements
- Translate market requirements into business opportunities for the Health Plan
- Lead the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation
- Collaborate with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility
- Translate market needs into actionable requirements that drive the development of market-driven products and services
- Develop and manage comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans
- Coordinate and lead multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential
- Maintain a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM
- Participate in and lead cross-functional initiatives that support Product Development goals, including product performance tracking, enhancement planning, and retirement strategies
- Evaluate and integrate data to inform lifecycle decisions and ensure continuous improvement
- Develop competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market
- Identify opportunities for innovation and differentiation
- Integrate multiple complex business cases into a cohesive product portfolio strategy
- Make recommendations to achieve optimal product mix for target market segments
- Lead stakeholder engagement throughout the product development lifecycle
- Establish regular communication, facilitating discussions, and preparing for executive and governance reviews
- Communicate the status of product line strategies and execution to Product Development leadership
- Ensure that all product offerings comply with applicable regulations
- Work closely with internal regulatory and legal teams, and when applicable, with external regulators to meet submission, filing, and reporting requirements
- Maintain ongoing competency in product management practices and regulatory requirements
- Ensure the skills, knowledge, and abilities necessary to perform within scope
- Regular attendance and active participation in strategic planning and execution
Benefits
- Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Hospitals
Number of Employees
5,001-10,000 employees
