Commercial Growth Insights Lead

HP • Houston, TX

7h • Hybrid

About The Position

Commercial Growth Insights Lead Description - We are seeking a hybrid role that blends the analytical skills of a marketing analyst with the strategic mindset of a growth marketing. As a Marketing Analyst & Growth Marketer on our North America SMB and Mid-market commercial marketing team, you will play a crucial role in driving data-driven decision-making, optimizing our marketing strategies through experimentation, and accelerating business growth. By combining data-driven insights with strategic growth marketing, this role will be instrumental in driving business growth and achieving marketing objectives. This role is ideal for someone who is passionate about driving measurable growth through data-driven strategies and paid digital channels with 7 years of experience on relevant areas.

Requirements

• 7 years of experience on relevant areas

Responsibilities

• Data Analysis and Insights Collect and Analyze Data from various sources (web analytics, email marketing, social, paid advertising, marketing automation platforms & CRM) to identity trends, insights and opportunities for growth
• Utilize statistical techniques to extract meaningful insights and inform strategic decisions
• Evaluate the effectiveness of marketing campaigns and identify areas for improvement
• Leverage historical data to forecast future trends and customer behavior
• Campaign Optimization & Experimentation Design and execute A/B tests to drive acquisition, improve customer experience and in return drive campaign performance
• Collaborate with cross-functional teams to identify constraints, develop solutions and run experiments across owned, earned and paid channels
• Collaborate with internal teams and external agencies to develop and test new ad creative
• Make data-backed recommendations to optimize spend and improve campaign efficiency.
• Segmentation & Personalization Use data to segment customers and personalize marketing campaigns
• Collaborate with internal teams to implement personalization across campaigns including website experiences, email, chat and advertising
• Market Research and Competitive Analysis Collaborate with the insights team, identifying segment specific trends, opportunities, and potential threats
• Analyzing competitors' marketing strategies and tactics
• Gathering and analyzing customer insights to inform marketing strategies
• Measurement and Reporting Collaborate with data science to develop and implement B2B measurement models
• Create dashboards & reports to communicate results and insights to stakeholders
• Present results, learnings, and recommendations based on program and campaign performance
• Report on the effectiveness of growth experiments and campaigns, iterating based on insights and data.
• Review funnel metrics, identify gaps, and forecast future performance

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed