Commerce Strategy Manager

The Magnum Ice Cream Company•Englewood Cliffs, NJ

8d•$102,960 - $160,875

About The Position

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. We dream big but keep things simple to act fast. This role is the primary strategic owner and decision maker for all shopper marketing and retail media investments across retailers. This role will have one direct report. The right candidate will be able to demonstrate a range of capabilities and attributes including, but not limited to: Ownership mindset – you ask challenging ‘why’ questions and take full accountability over your successes and failures Highly perceptive – you naturally look to “connect the dots,” and default to thinking big picture Growth mindset – you never settle for “good enough” and are always looking to optimize and evolve your approach Passion for strategy – you’re always trying to out-think your competition and look to play chess while others play checkers Resilient – you thrive on being challenged and demonstrate confidence while navigating ambiguity Doer, not just a thinker – you make strategic choices AND you activate against them Tenacity and Sense of urgency – you make things happen quickly and motivate others to be nimble and agile Strong communicator – you possess superior verbal and written communications skills with meticulous attention to detail Fun – you enjoy a laugh and don’t take yourself too seriously

Responsibilities

Develop shopper marketing activity systems that deliver against our brand and customer strategies and objectives
Translate brand, category, and commercial priorities into clear, scalable commerce activation strategies.
Act as the central approval authority for retailer-specific programs developed by field shopper marketing managers.
Set the overarching strategy for all retail marketing activations, ensuring alignment with brand objectives, retailer strategies, and financial targets.
Establish benchmarks and best practices for consumer promotions and retailer specific activations
Own audience strategy across all retail media platforms and shopper marketing programs
Partner with analytics and media teams to optimize audience definitions based on performance and learnings
Partner with external agencies and partners as core strategic lead
Act as the bridge between brand, sales, and media teams, ensuring all parties are on the same page with strategic priorities