Commerce Retail Media Lead

PMG•Boston, MA

About The Position

PMG is a global independent marketing services and technology company, recognized as an Ad Age Best Place to Work and Fast Company Best Workplace for Innovators. With over 900 employees globally, PMG works with ambitious brands across 85+ countries, leveraging business strategy, transformation, creative, media, insights, and its proprietary operating system, Alli. The Commerce Retail Media Lead will work with strategists, channel experts, analysts, and creatives, guiding cross-channel planning and connecting audience, creative, and measurement. This role involves partnering with client stakeholders and PMG leaders to shape roadmaps, share insights, and ensure team clarity. The lead will also mentor junior teammates, foster new ideas, and champion process improvements. The ideal candidate is empathetic, collaborative, and driven to achieve meaningful growth through connected retail media.

Requirements

Proven experience leading the end-to-end development and execution of multi-channel retail media strategies, connecting upper- and lower-funnel tactics to drive measurable business outcomes (e.g., revenue growth, ROAS, new-to-brand acquisition).
Hands-on ownership of campaign optimization across retail platforms, with a track record of refining audience targeting and bid strategies to improve efficiency and scale performance.
Demonstrated responsibility for budget planning and allocation across campaigns or accounts, including forecasting, pacing oversight, and reallocating investments based on performance insights.
Experience leveraging Amazon Marketing Cloud (AMC) or similar advanced analytics tools to uncover insights (e.g., path-to-conversion, audience behavior) and translate them into actionable media strategies.
History of working cross-functionally with internal teams (analytics, creative, retail operations) and external partners, ensuring alignment between media strategy and broader business goals.
Exposure to beta programs, new ad formats, or platform innovations, with experience testing, evaluating performance, and scaling successful initiatives into ongoing campaign strategy.

Responsibilities

Lead end-to-end retail media strategy across multiple accounts, translating business objectives into full-funnel media plans that drive measurable outcomes (e.g., revenue growth, ROAS efficiency, new-to-brand acquisition).
Direct execution of high-budget search and display programs across retail platforms, ensuring precise pacing, advanced audience targeting, and seamless creative deployment to maximize performance and minimize waste.
Coach and guide junior team members on campaign architecture, QA rigor, and forecasting methodologies; elevate team output quality and build scalable best practices across accounts.
Own senior client relationships by leading strategic media discussions and delivering clear, insight-driven performance narratives that influence investment decisions and long-term growth planning.
Collaborate with platform representatives to identify, test, and scale beta opportunities and emerging ad formats; design structured experiments to validate impact and unlock competitive advantages.
Partner cross-functionally with Retail Operations to align media investments with inventory levels, pricing strategies, and PDP optimization—ensuring media efficiency and conversion readiness across the customer journey.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.