Manager, Commerce Retail Media

WPP MediaNew York, NY
Hybrid

About The Position

The Manager will support the execution and coordination of retail media and digital commerce strategy across Unilever’s Foods portfolio, ensuring seamless delivery across retailers and alignment with broader strategic priorities across media and content. This role is highly execution focused, with responsibility for managing workflows, tracking performance, and ensuring consistency across campaigns and digital shelf initiatives.

Requirements

  • 4–6 years experience in retail media, digital commerce, or e-commerce
  • Familiarity with retail media platforms (Amazon Ads, Walmart Connect, etc.)
  • Basic understanding of digital commerce content and PDP optimization
  • Strong organizational and project management skills
  • Analytical mindset with attention to detail

Nice To Haves

  • Highly organized and execution focused
  • Strong attention to detail
  • Eager to learn and grow in a fast paced environment
  • Team oriented and collaborative

Responsibilities

  • Support implementation of retail media and digital commerce strategies across Amazon, Walmart, Target, Kroger, and pureplay platforms
  • Assist in building campaign structures, keyword frameworks, and content optimization plans
  • Ensure adherence to best practices across both media and digital shelf content
  • Track timelines, deliverables, and dependencies across multiple teams
  • Maintain project documentation and status updates
  • Ensure smooth handoffs between strategy, activation, content, and analytics teams
  • Monitor campaign and content performance and flag trends, risks, and opportunities
  • Support reporting and analysis across retailers
  • Assist in identifying optimization opportunities across both media and digital shelf
  • Coordinate with activation teams, content teams, analytics, and national media teams
  • Support integration of retail media into broader campaign and commerce plans
  • Ensure consistency across brands, retailers, and digital shelf execution
  • Prepare materials for internal and client meetings
  • Support communication of key updates and performance insights
  • Build strong working relationships across teams

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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