Club Marketing Manager

Boys & Girls Clubs of St Lucie County•Fort Pierce, FL

About The Position

Boys & Girls Clubs of St. Lucie County (BGCSLC) takes changing the lives of youth to heart. We go above and beyond to ensure that every youth who walks through our doors has a world-class club experience that provides them with the opportunity for a GREAT FUTURE! The Club Marketing Manager will be responsible for developing and implementing marketing strategies to increase awareness and engagement of clubs. In this position, you will play a crucial role in relationship-building, visibility, and alignment with schools. The primary responsibilities will revolve around creating compelling club content and managing production of marketing materials, including print and digital collateral, and club communications initiatives to increase the organization's visibility and engage with target audiences.

Requirements

Strong written and verbal communication skills.
Excellent copywriting and editing abilities.
Familiarity with social media platforms and content management systems.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Attention to detail and a creative mindset.
Graphic design and utilizing tools such as Adobe Photoshop and InDesign
Knowledge of various marketing strategies and tools such as retargeting, geo-fencing ad campaigns, print & digital marketing, etc.
Proven experience in developing and implementing communications strategies
Strong project management and organizational skills
Knowledge of industry trends and best practices in communications

Nice To Haves

Bachelor's degree in Communications, Marketing, or a related field is advantageous, but not required.
Proficiency in graphic design tools and video editing software is preferred
Videography & photography skills preferred, but not required

Responsibilities

Support Clubs with school-friendly messaging, flyers, and parent communications
Assist with district-facing communications, approvals, and recognitions
Translate school-based impact into content that supports fundraising, grants, and stewardship
Conduct regular visits to school-based Clubs to capture high-quality photos, videos, and success stories
Proactively identify and elevate student, staff, and program successes
Ensure school-based Clubs are equitably represented across social media, newsletters, campaigns, and reports
Serve as the main communications liaison for all school-based Clubs
Build and maintain relationships with principals, assistant principals, and key school staff
Establish and maintain consistent communication routines with school-based Club Directors
Support a positive and collaborative presence within schools to strengthen partnerships and trust
Completes any additional assignments as requested by supervisor
Actively participate in BGCA trainings, internal trainings, and All Staff meetings
Oversee branding within Clubs and Club marketing materials
Increased involvement in event branding and event marketing