Client Strategist

PlayOn•Los Angeles, NY

21d•$70,000 - $85,000•Hybrid

About The Position

Playon is looking for a highly creative, growth-minded Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network. The Outcomes You’ll Deliver Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows In this role, you can expect to Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial Lead ongoing management and creative development of media kit and marketing materials / templates / decks Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials

Requirements

Bachelor's Degree and 3+ years sales marketing and/or client strategy experience
Demonstrated track record of building creative, visual sales materials and informed brand stories
Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
Organized, strategic thinker who’s able to take concepts to reality for brand partners
Strong written and verbal communication skills
Interest in and enthusiasm for high school and broader sports marketplace
Proficient in Figma Slides, Pitch.com , PowerPoint, Keynote, and other design / presentation tools (e.g. Canva)
Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more

Responsibilities

Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling
Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners
Derive impactful audience data and insights to be used for brand pitches and marketplace engagement
Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows
Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial
Lead ongoing management and creative development of media kit and marketing materials / templates / decks
Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service
Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials