Client Strategist
About The Position
Playon is looking for a highly creative, growth-minded Client Strategist to help lead development and execution of sponsorships and brand partnerships for the companyâs National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network.
Requirements
- Bachelor's Degree and 3+ years sales marketing and/or client strategy experience
- Demonstrated track record of building creative, visual sales materials and informed brand stories
- Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
- Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
- Organized, strategic thinker whoâs able to take concepts to reality for brand partners
- Strong written and verbal communication skills
- Interest in and enthusiasm for high school and broader sports marketplace
- Proficient in Figma Slides, Pitch.com, PowerPoint, Keynote, and other design / presentation tools (e.g. Canva)
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
Responsibilities
- Participate in the development of MaxPrepsâ GTM strategy informed by research, analytics, and creative storytelling
- Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners
- Derive impactful audience data and insights to be used for brand pitches and marketplace engagement
- Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows
- Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial
- Lead ongoing management and creative development of media kit and marketing materials / templates / decks
- Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service
- Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
