Chief Revenue Officer

OP2 Labs•Fort Worth, TX

About The Position

OP2 Labs, a 10X Inc 5000 company and leading innovator in premium collagen-based nutritional supplements, is seeking a strategic, results-driven Chief Revenue Officer to join our leadership team. As CRO, you will own the full revenue function — integrating sales, marketing, customer success, and business development — to drive scalable, predictable growth across our two flagship brands: Frog Fuel (premium performance collagen for athletes and active lifestyles) and ProT GOLD (clinically advanced liquid collagen for medical recovery and wound healing). You will design and execute go-to-market strategies that accelerate revenue across DTC (e-commerce, Amazon), B2B medical/hospital channels, wholesale, and strategic partnerships. Responsibilities Develop and execute a comprehensive revenue strategy that translates company objectives into aggressive, measurable growth targets across all channels (DTC, e-commerce, Amazon, B2B medical, wholesale, and partnerships). Own end-to-end revenue operations, including demand generation, sales pipeline development, customer acquisition, conversion, retention, expansion, and upsell/cross-sell programs. Lead a team of high-performance marketing and sales professionals to achieve goals. Hire, lead, mentor, and scale high-performing revenue teams across marketing, sales, customer success, and revenue operations (including employees, agencies, and freelancers). Oversee and drive performance of all external agencies (content, digital marketing, performance media) to ensure high-quality output, accountability, and strong ROI. Build and optimize multi-channel go-to-market execution: paid media, SEO, content marketing (thought leadership, blogs, video), social channels (LinkedIn, X/Twitter, Facebook, Instagram), website optimization (CRO/conversion rate optimization), and personalized customer journeys. Align marketing and sales efforts (“smarketing”) by implementing connected workflows, CRM processes, lead handoffs, and content personalization tailored to distinct buyer personas and customer segments (consumer athletes vs. medical/hospital buyers). Conduct ongoing market research, competitive analysis, and customer segmentation to identify trends, new revenue opportunities, and optimal channel strategies. Manage the full marketing and demand-generation budget, campaigns, and performance to generate qualified MQLs/SQLs, pipeline growth, and revenue contribution. Track, analyze, and report on all key revenue and performance metrics — including revenue growth, MER, CAC, ROAS, AOV, LTV, conversion rates, win rates, pipeline velocity, attribution, churn, and forecast accuracy — and use data-driven insights to optimize results. Collaborate closely with Product, Operations, Finance, and R&D teams to ensure go-to-market alignment, new product launches, pricing strategy, inventory planning, and operational scalability. Provide accurate revenue forecasting, board-level reporting, and strategic recommendations to the CEO and leadership team to support informed decision-making and resource allocation. Stay ahead of industry best practices in consumer health supplements, DTC/e-commerce, and medical nutrition to continuously innovate revenue streams and maintain competitive advantage. This role is ideal for a hands-on revenue leader who thrives in a fast-scaling, veteran-owned CPG environment and is passionate about building predictable, high-growth revenue engines.

Requirements

Minimum of 12+ years of progressive leadership experience in revenue-generating roles (sales, marketing, and/or customer success), with at least 5–7 years in a senior executive capacity (VP of Revenue, VP of Sales & Marketing, Chief Revenue Officer, or equivalent) in the consumer packaged goods (CPG), nutritional supplements, health & wellness, DTC/e-commerce, or related retail/medical nutrition industry.
Proven track record of driving significant revenue growth — ideally scaling annual revenue from mid-seven figures to eight figures or higher — through integrated go-to-market strategies, demand generation, sales execution, and customer retention/expansion.
Strong hands-on experience building and leading high-performing, cross-functional revenue teams (marketing, sales, customer success, and revenue operations), including hiring, mentoring, and managing external agencies.
Demonstrated success owning and optimizing full-funnel revenue metrics, including pipeline generation, conversion rates, CAC, ROAS, LTV, AOV, churn, and accurate revenue forecasting.
Broad expertise across online and offline channels, with deep proficiency in DTC/e-commerce (Amazon, Shopify, performance marketing), content & digital marketing, B2B/medical sales channels, and strategic partnerships.
Excellent financial and analytical acumen, including budget ownership, P&L responsibility, data-driven decision making, and the ability to translate market research, competitive intelligence, and customer segmentation into actionable revenue strategies.
Superior communication and board-level presentation skills, with the ability to inspire teams, influence stakeholders, and build strong relationships internally (with Product, Operations, Finance) and externally (agencies, partners, key accounts).
Proven ability to manage and drive performance from external marketing and media agencies while maintaining accountability for results and ROI.
Experience implementing aligned smarketing processes, CRM workflows, lead qualification, and personalized customer journeys across distinct buyer personas (performance athletes/consumers and medical/hospital buyers).
Strong strategic thinking, creative problem-solving, and leadership skills in a fast-paced, high-growth environment.
Ability to adapt, learn and apply AI technologies into improving efficiency and productivity for marketing and sales operations.

Nice To Haves

Experience in the nutritional supplements, collagen peptides, sports nutrition, or medical recovery/wound care space.
Track record of successful new product launches, channel expansion (DTC to B2B or vice versa), and scaling Amazon/e-commerce businesses.
Familiarity with revenue operations tools (HubSpot, Salesforce, Google Analytics, etc.) and modern attribution modeling.

Responsibilities

Develop and execute a comprehensive revenue strategy that translates company objectives into aggressive, measurable growth targets across all channels (DTC, e-commerce, Amazon, B2B medical, wholesale, and partnerships).
Own end-to-end revenue operations, including demand generation, sales pipeline development, customer acquisition, conversion, retention, expansion, and upsell/cross-sell programs.
Lead a team of high-performance marketing and sales professionals to achieve goals.
Hire, lead, mentor, and scale high-performing revenue teams across marketing, sales, customer success, and revenue operations (including employees, agencies, and freelancers).
Oversee and drive performance of all external agencies (content, digital marketing, performance media) to ensure high-quality output, accountability, and strong ROI.
Build and optimize multi-channel go-to-market execution: paid media, SEO, content marketing (thought leadership, blogs, video), social channels (LinkedIn, X/Twitter, Facebook, Instagram), website optimization (CRO/conversion rate optimization), and personalized customer journeys.
Align marketing and sales efforts (“smarketing”) by implementing connected workflows, CRM processes, lead handoffs, and content personalization tailored to distinct buyer personas and customer segments (consumer athletes vs. medical/hospital buyers).
Conduct ongoing market research, competitive analysis, and customer segmentation to identify trends, new revenue opportunities, and optimal channel strategies.
Manage the full marketing and demand-generation budget, campaigns, and performance to generate qualified MQLs/SQLs, pipeline growth, and revenue contribution.
Track, analyze, and report on all key revenue and performance metrics — including revenue growth, MER, CAC, ROAS, AOV, LTV, conversion rates, win rates, pipeline velocity, attribution, churn, and forecast accuracy — and use data-driven insights to optimize results.
Collaborate closely with Product, Operations, Finance, and R&D teams to ensure go-to-market alignment, new product launches, pricing strategy, inventory planning, and operational scalability.
Provide accurate revenue forecasting, board-level reporting, and strategic recommendations to the CEO and leadership team to support informed decision-making and resource allocation.
Stay ahead of industry best practices in consumer health supplements, DTC/e-commerce, and medical nutrition to continuously innovate revenue streams and maintain competitive advantage.