Chief Revenue Officer - Marketing Oversight

Squire & Company PC-•Salt Lake City, UT

15d•Hybrid

About The Position

The CRO owns end-to-end revenue outcomes—new business, expansion, partnerships, and the revenue operating system that makes growth repeatable. This role will also function as the head of marketing, accountable for brand, demand generation, and marketing operations, ensuring the firm’s market strategy and revenue strategy are one integrated system. The mission of this role is to align and maximize the effectiveness of all revenue-related teams to drive sustainable growth, strengthen client relationships, and build a high-performing, future-ready revenue organization.

Requirements

Senior revenue / growth leadership experience in professional services; public accounting experience strongly preferred.
Builder mindset: has created GTM processes and playbooks from the ground up and driven adoption across teams.
Strong understanding of partner-led selling and technical sales cycles; can orchestrate SMEs effectively.
Fluency in marketing strategy and full-funnel performance (brand + demand + ops/measurement) in addition to revenue ownership.
Highly collaborative leader; able to earn confidence of partners and drive change through influence.

Responsibilities

Own revenue strategy, targets, pipeline performance, forecasting cadence, and reporting to leadership.
Design and implement the firm’s revenue operating system: ICP/segmentation, pipeline stages, SLAs, pursuit process, win/loss learning loops.
Build and scale outbound prospecting (roles, governance, messaging, enablement, sequences, performance).
Lead partnerships/alliance strategy—partner criteria, enablement, co-marketing motions, and ROI measurement.
Strengthen pricing discipline, packaging, and expansion motions in partnership with firm and practice leaders.
Own brand strategy, positioning, messaging, and thought leadership aligned to firm growth priorities.
Ensure marketing drives measurable pipeline impact (program strategy, campaign planning, funnel performance improvements).
Lead marketing operations, analytics, and performance reporting—connecting marketing investment to revenue outcomes.
Own CRM selection/implementation, adoption, governance, and data integrity to enable accurate forecasting and performance management.
Ensure acquisitions are “sales-ready” and integrated into GTM motions and cross-sell plays.
Strengthen client lifecycle programs; explore account-management/key-account motions to drive retention and expansion.