Chief of Strategic Marketing and Enrollment Communications Manager

The Ohio State University • Columbus, OH

5d • Onsite

About The Position

The Chief Strategic Marketing and Enrollment Manager is directly responsible for elevating the visibility, reputation and enrollment outcomes of The Ohio State University’s College of Nursing. This role will lead the development and execution of integrated enrollment management to attract and enroll high-quality applicants across undergraduate, graduate and continuing education programs. As a marketing and communications leader, the Chief Strategic Marketing and Enrollment Manager serves as a strategic advisor to the dean, and will guide the development and implementation of strategies, plans and campaigns. This leader oversees teams for enrollment and marketing and communications, unifying their work to support future and current students, faculty and staff, alumni, donors, funders, and peer institutions. Reporting directly to the Dean of the College of Nursing, this individual is a strong leader who brings a combined understanding of enrollment and marketing and communications. They will collaborate closely with academic leaders, admissions teams, and university partners to support enrollment priorities and strategic marketing and communications. An analytical thinker, the Chief Strategic Marketing and Enrollment Manager will leverage data and marketing trends to inform data-driven decisions. This role will:

Requirements

• Bachelor's degree or equivalent experience required. Master's degree preferred.
• 10 or more years of relevant experience in enrollment management, admissions, marketing, or related fields required.
• At least 10 years of progressive leadership in marketing, communications or enrollment management, admissions, marketing, or related fields.
• 7+ years of progressive experience in marketing, enrollment management, or higher education leadership.
• Proven success in developing and executing multi-channel campaigns and enrollment strategies.
• Strong leadership, project management, and communication skills.

Nice To Haves

• Experience in health care marketing or health sciences or nursing program recruitment
• Familiarity with online, hybrid, and campus-based program marketing
• Proven ability to innovate in digital storytelling and student enrollment
• Prior responsibility for marketing/enrollment budgets and strategic planning

Responsibilities

• Provide vision and strategy for student recruitment, admissions, enrollment and retention, developing an enrollment plan for the college
• Create a cohesive student experience – from exploration to graduation and beyond
• Develop and monitor metrics to assess enrollment funnel health, marketing ROI, and student success
• Develop and implement a marketing and communications strategy and plan that aligns with the strategic goals and priorities of the college and supports the strategic imperatives of the university
• Create messaging platforms that differentiate the college from its peers
• Strengthen the college’s reputation and visibility through rankings, peer recognition, and storytelling around impactful outcomes, leveraging modern marketing and communications practices
• Partner across the college to garner support for enrollment goals with academic and fundraising priorities
• Manage budgets, vendor relationships, and resource allocation
• Inspire and mentor cross-functional teams to foster collaboration and professional growth
• Support cultural impact and efforts across the college
• Provide counsel to the dean relative to executive communications
• Ensure consistent, inclusive, and compelling communications across audiences

Benefits

• Eligible Ohio State employees receive comprehensive benefits packages, including medical, dental and vision insurance, tuition assistance for employees and their dependents, and state or alternative retirement options with competitive employer contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees