Chief Marketing Officer - Revenue Oversight

Squire & Company PC-•Salt Lake City, UT

15d•Hybrid

About The Position

This role is the firm’s senior leader for marketing and revenue generation. You will own traditional CMO responsibilities—brand, positioning, demand generation, communications, and marketing operations—and you will serve as the functional CRO by leading Business Development and building the operating system that makes growth repeatable. The mission of this role is to build a modern, measurable growth engine that increases high-quality demand, improves conversion, deepens client relationships, and enables partners and professionals to win consistently.

Requirements

Expertise in B2B demand marketing.
Senior marketing leadership experience in B2B professional services; public accounting experience is strongly preferred.
Demonstrated ability to build/transform a marketing function into a measurable growth engine (strategy + operating system + execution).
Strong CRM/MarTech fluency; experience leading selection, implementation, governance, and adoption.
Comfort in a partner-led selling environment; able to enable partners without “replacing” them.
Collaborative, credibility-building leadership style; can earn partner trust and drive change through influence.

Responsibilities

Own brand strategy, market positioning, messaging architecture, and thought leadership across audit, tax, and advisory.
Design and activate a modern MarTech Stack that drives intelligence and performance. Build a scalable, data-driven marketing technology ecosystem that unifies CRM, analytics, and automation tools - enabling smart decision-making, deeper client insights, and measurable ROI across campaigns.
Lead full-funnel demand generation (digital, content, events, targeted campaigns) with a strong performance and measurement discipline.
Build marketing analytics, dashboards, and operating cadence to track ROI and continuously improve conversion and velocity.
Lead agency relationships and ensure high-quality execution across channels.
Lead and unify Marketing + Business Development into one GTM organization with shared goals, SLAs, and operating rhythm.
Build the firm’s revenue operating system: ICP/segmentation, pipeline stages, routing/handoffs, pursuit process, win/loss learning loops.
Own the transformation of the CRM and associated workflows; drive adoption, governance, and data integrity.
Stand up an outbound function that produces qualified meetings/opportunities and tees up partners/SMEs to close.
Partner with practice area leaders to improve pricing discipline, packaging, and expansion motions (upsell/cross-sell).
Build a channel/alliance strategy, launch priority pilots, and measure partner-sourced pipeline.
Enable post-acquisition integration from a GTM perspective (offers, messaging, cross-sell plays).
Strengthen client lifecycle programs; explore account-management/key-account motions to drive retention and expansion.