Chief Marketing Officer (CMO)

Doc's Diesel • Bryan, OH

2d • Hybrid

About The Position

We have big goals for 2026 and beyond, and reaching them requires a marketing leader who has successfully scaled a DTC ecommerce brand before.

We’re looking for a CMO with proven success scaling a DTC ecommerce brand—someone who can lead at a high level and roll up their sleeves when needed. This role requires a blend of strategic thinking, disciplined execution, and real-world operator grit. You’ll be responsible for leading the vision, introducing new ideas, and turning strong individual contributors into a focused, aligned team.

An interest in the automotive or aftermarket space is a plus, but what matters most is proven experience building marketing systems, teams, and results that scale. Doc’s Diesel moves fast. You need to be ready to jump in, communicate clearly, and lead with ownership. If you’re energized by creating structure, accountability, and building something meaningful—this role was built for you.

Requirements

• 5–10+ years of experience leading marketing for a direct-to-consumer ecommerce brand.
• Experience with product-driven ecommerce brands
• Demonstrated success scaling growth while maintaining profitability.
• Strong understanding of ecommerce fundamentals, including CAC, LTV, and contribution margin.
• Comfortable working in a fast-paced, founder-led environment where ownership matters.
• Experience building and managing in-house marketing teams and reducing agency dependence.
• Hands-on ownership of paid media strategy across platforms like Meta and Google.

Nice To Haves

• Experience in automotive or aftermarket
• Proven ability to help a growing brand mature into a more scalable, well-structured operation
• Hands-on experience with email and SMS platforms (Klaviyo or similar).
• Strong creative judgment—even if you’re not the one designing yourself.
• Ability to step into execution when needed and lead from the front.

Responsibilities

• Lead the marketing and creative organization by setting clear priorities, direction, and expectations so the team operates as one aligned group.
• Own product launch planning and execution, working closely with operations to ensure marketing, inventory, and timing are fully aligned.
• Guide customer growth strategy across paid media, ecommerce, and retention with a strong focus on efficiency and profitability.
• Reduce reliance on outside agencies by building strong internal ownership, structure, and operating rhythm.
• Shape creative direction and standards so campaigns, ads, and launches are effective, on-brand, and consistently improving.
• Improve customer retention and repeat purchase behavior through thoughtful email, SMS, and post-purchase initiatives.
• Continuously improve the ecommerce experience, focusing on conversion rate, bundling strategy, and checkout flow.
• Establish simple, trusted reporting that helps the team understand what’s working, what’s not, and where to focus next.
• Stay close to performance and spend decisions, balancing growth goals with contribution margin and inventory realities.
• Bring fresh perspective, energy, and outside thinking while staying grounded in what actually drives results.
• Communicate clearly and consistently with leadership and cross-functional partners so there are no surprises.

Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company Sponosred employee only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
• Opportunities for professional growth and development
• BRAND NEW WAREHOUSE/OFFICE BUILDING FEBRUARY 2026 (if on-site)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed