Chief Marketing Officer (CMO)

North40 Outfitters•Great Falls, MT

7d•Onsite

About The Position

North 40 Outfitters is looking to hire a Chief Marketing Officer (CMO) to join our team. We believe that each team member plays a vital role in the success of our company, and we are looking for authentic and enthusiastic leaders who love our lifestyle and believe in service before self. As the Chief Marketing Officer at North 40, you play a key role in shaping the company’s marketing vision by leading brand strategy, customer growth initiatives, and all marketing efforts in alignment with our service-first culture and long-term business goals. This leadership position requires the ability to work with cross-functional teams, including merchandising, e-commerce, operations, finance, and technology. The CMO serves as a member of the executive leadership team and is responsible for driving customer acquisition, retention, loyalty, and brand equity across all channels, while ensuring marketing performance supports the overall success and growth of North 40 Outfitters.

Requirements

Willingness to share credit, work with others in a team environment, and define success collectively rather than individually
Ability to take initiative, embrace change, and learn new things
10+ years of progressive marketing experience, including senior or executive-level leadership
Proven ability to develop and execute integrated marketing strategies that drive customer growth and business performance
Demonstrated experience leading multi-disciplinary teams across brand, digital, content, and analytics functions
Experience guiding brand strategy, positioning, messaging, and storytelling across multiple customer touchpoints
Strong background in customer acquisition, retention, and loyalty strategies across paid, owned, and earned channels
Experience overseeing digital marketing initiatives, including email, paid media, social, SEO/SEM, and performance marketing
Ability to partner effectively with e-commerce teams to drive traffic growth, conversion optimization, and omnichannel alignment
Strong strategic leadership skills with the ability to advise and influence executive leadership teams
Excellent communication skills with strong executive presence and clarity
Demonstrated financial acumen, including experience managing and optimizing large marketing budgets
Extensive experience with marketing software, particularly Adobe Experience and Adobe Creative Suite.
Experience establishing KPIs, performance benchmarks, and measurement frameworks to track ROI and effectiveness
Strong analytical skills with the ability to leverage data and insights to guide decisions and optimize outcomes
Ability to collaborate cross-functionally with merchandising, operations, finance, technology, and HR teams
Experience managing agency, vendor, and marketing technology partnerships
Ability to balance long-term brand building with performance-driven marketing execution
Ability to work on-site in an office environment with prolonged periods of sitting, repetitive hand and keyboard use, extended computer screen time, and frequent verbal communication; must be able to operate standard office equipment and travel occasionally (10–20%) to business-related locations.

Responsibilities

Leading brand strategy
Leading customer growth initiatives
Leading all marketing efforts in alignment with our service-first culture and long-term business goals
Driving customer acquisition, retention, loyalty, and brand equity across all channels
Ensuring marketing performance supports the overall success and growth of North 40 Outfitters