Chief Marketing and Communications Officer

Sigma Theta Tau International Honor Society of Nursing

5d•Remote

About The Position

Your day is anchored in active work with your marketing and communications team. You may start by reviewing campaign performance or checking progress on current initiatives, then move quickly into team conversations to align on messaging, timelines, and next steps. You are regularly reviewing content, providing direction, and helping the team make decisions that keep projects moving efficiently. Much of your time is spent ensuring execution stays aligned with strategy. You are involved in campaign planning, reviewing drafts of communications, and working through how different efforts connect across email, social media, events, and member outreach. You help your team balance competing priorities, especially during high-demand periods. You work closely with the Membership and Volunteer Engagement team to ensure marketing efforts consistently support recruitment, retention, and overall engagement. This includes developing a strong understanding of the member journey and value proposition, and ensuring messaging speaks to members in a way that is relevant to where they are in that journey. During event-heavy seasons, your focus shifts towards driving attendance, refining promotional strategies, and ensuring strong visibility across channels. Outside of those periods, you maintain steady attention on membership engagement, ensuring campaigns, content, and outreach continue to support long-term growth and connection. You also maintain regular communication with the CEO and executive leadership team, ensuring alignment on priorities, messaging, and organizational direction. This may include sharing performance insights, providing recommendations, or adjusting strategies based on evolving goals and external factors. You serve as a key voice in how the organization positions itself and communicates with its global audience. Throughout the day, you are making decisions that connect, brand, and organizational outcomes. You review insights, guide prioritization, and help the organization focus on efforts that will have the greatest impact. You are continuously adjusting based on what the data shows, what the organization needs, and where the greatest opportunities exist.

Requirements

You have earned a Bachelor’s or advanced degree in marketing, communications, business, or related field.
You bring twelve to fifteen years of progressive leadership experience in marketing communications and membership growth (preferably in an association, nonprofit, or global organization).
You have demonstrated success leading direct response marketing programs across digital, email, social, print, paid media, and integrated campaigns with proven ROI.
You bring exceptional storytelling, PR, and executive communication skills with experience navigating complex or sensitive issues.
You have strong capability in digital strategy, analytics, CRM/AMS systems, and data-driven marketing methodologies.
You lead with a collaborative leadership style with a deep understanding of membership models, value communication, and community engagement.
You have proven experience building, refining, and mentoring high-performing teams.