Chief Digital Officer

UFCU MainAustin, TX
7dOnsite

About The Position

UFCU is advancing toward becoming a market-leading, technologically advanced credit union. We’re seeking a transformative Chief Digital Officer—senior leader to architect and drive UFCU’s digital member experiences, product excellence, roadmap, and platform modernization. This role leads enterprise-wide digital strategy, true Agile delivery (SAFe or equivalent), and performance across online banking, mobile, contact center, payments ecosystems, onboarding flows, and personalized commerce. Reporting to the EVP, Chief Strategic Growth & Digital Officer, this leader owns digital growth and adoption OKRs, KPI-driven product outcomes, and enterprise-level stakeholder alignment. About UFCU Our Credit Union founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures . In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations , we are guided by our values: Purposefully Member-Obsessed We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success. Possibilities Reimagined We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights. Performance Excellence Rooted in Unwavering Integrity We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Requirements

  • Minimum Requirements Bachelor’s degree required; Master’s/MBA preferred.
  • 10+ years of progressive leadership in digital strategy, product management, or digital transformation.
  • Minimum of 15 years of experience in technology, digital delivery, or other relevant experience.
  • Experience in a Head of Digital role driving enterprise-grade digital transformation and platform modernization.
  • Must be bondable.
  • Technical & Domain Expertise Proficiency in Agile at scale (SAFe), product management, Lean methodologies, and digital UX/CX/MX best practices.
  • Experience with digital platform technologies: APIs, microservices, headless architecture, cloud-native hosting, and mobile-first applications.
  • Knowledge of payments ecosystems, tokenization, digital onboarding, and authentication technologies.
  • Strong product analytics competency: experimentation, AI & A/B testing, dashboards, KPI tracking.

Nice To Haves

  • SAFe Program Consultant or SAFe Product Owner/Product Manager
  • Scrum Product Owner, CPO, or equivalent Product Management Certification
  • UX/Design Thinking credentials
  • Payment/Fraud/Fintech domain certifications advantageous

Responsibilities

  • Digital Strategy & Platform Leadership Define and scale UFCU’s digital platform strategy and roadmap—modernizing core digital and contact center channels for scalability, flexibility, and speed-to-market. Lead end-to-end digital product lifecycle, including vision, discovery, user stories, prototyping, execution, measurement, and continuous iteration. Drive delivery autonomy, cross-platform reusability, and a product-first architecture that aligns platforms with digital business outcomes.
  • Performance-Driven OKRs & KPIs Own and report on digital OKRs such as: Digital adoption, digital self-service, user growth, and transaction volume increases. Platform and Channel performance metrics: uptime, call center efficiency, incident/failure reduction, scalability. Financial outcomes: digital revenue contribution, cost-to-serve improvements, ROI. Digital Engagement & satisfaction: NPS/OSAT scores, member feedback, churn reduction. Delivery metrics: velocity, cycle time improvement, time-to-market acceleration.
  • Enterprise Agile & Product Leadership Lead Product Owners, Business Analysts, and Agile teams in a unified delivery model, ensuring true product ownership, accountability, and velocity. Scale Agile frameworks (e.g., SAFe), establish Agile Center of Excellence in partnership with ePMO, and embed Agile tooling (Azure DevOps, JIRA, others) and metrics into the organization. Coach leaders and teams on advanced practices like Continuous Discovery, Working Backwards, Lean Product Delivery, and Incremental Delivery.
  • Digital Growth, Personalization & Member Engagement Drive digital acquisition and digital-first usage through optimized onboarding, AI-driven personalization, and omnichannel experience strategies. Lead member lifecycle product initiatives—digital payments, card services, cross-sell, financing, and rewards. Conduct competitive benchmarking, market trend analysis, and feature innovation to differentiate UFCU in a crowded digital landscape.
  • Platform Modernization & Emerging Technologies Collaborate with CTO and Technology teams to modernize digital infrastructure, APIs, microservices, and cloud-native platforms. Oversee integration with core banking, authentication, fraud, data services, and fintech ecosystems. Lead pilots for emerging technologies such as AI/ML, open banking, payments tokenization, digital identity, and more.
  • Executive Influence & Stakeholder Management Serve as a digital thought leader and trusted advisor to executive teams, the Board, and external partners. Communicate digital progress, risks, and value through enterprise reporting, portfolio reviews, and executive-level forums. Negotiate strategically with fintech, vendor, and partner organizations—securing commercial value and enterprise alignment.
  • Other Adhere to all company policies, procedures and business ethics codes. Complete required regulatory training as assigned. Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to your role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.
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