Channel Sales Specialist

Lafferty Equipment Manufacturing Inc•North Little Rock, AR

just now•Onsite

About The Position

The Channel Sales Specialist is responsible for supporting and managing CFS Technologies’ relationships with channel partners, distributors, and key accounts to expand market reach and drive revenue growth. This role focuses on building strong partnerships, supporting joint sales strategies, and ensuring exceptional customer satisfaction through coordinated execution between internal teams and external partners. This is not a remote position it will be based out of our corporate office in North Little Rock, AR.

Requirements

Strong leadership and relationship management skills with the ability to influence partners and cross-functional teams.
Proven ability to develop and execute channel strategies that drive measurable business results.
Excellent negotiation, presentation, and communication skills.
Strong business acumen and analytical abilities to interpret sales data and market trends.
Proficiency in CRM software (Salesforce, HubSpot, or equivalent) and Microsoft Office Suite.
Bachelor’s degree in Business, Marketing, or a related field required.
Minimum of 3 years of experience in channel sales, account management, or business development within a manufacturing, distribution, or industrial environment.
Proven track record of building and managing successful channel partner networks.
Experience in developing and executing go-to-market strategies and partner incentive programs.
An equivalent combination of education, training, and related experience may be considered in lieu of a degree.

Responsibilities

Track open orders for top accounts
Understand and track all open orders past 30 days and provide weekly updates to the Director
Maintain backlog reduction tracker and action log
Develop and update account plans
Prepare account review decks and business update materials
Track quote-to-order conversion rates for top accounts
Update and own all contact information in the CRM
Consolidate POS reports
Maintain visibility on inventory levels for high-velocity SKUs
Develop and track pipeline of expansion opportunities
Assist in building training decks and promotional campaigns
Contact branches and locations of top accounts to set up meetings and product trainings
Coordinated and set up joint sales calls
Follow up large orders (over $10K) to better understand the application / end user and replicate across other locations
Check in with new locations that just placed an order to ensure satisfaction
Track and maintain a dashboard of all top account locations that are not working with us or are aware of us.
Partner with Director to execute account growth strategy
Monitor sales trends and flag risks/opportunities
Track and report KPIs for top account performance – their owned accounts
Maintain engagement cadence with key account locations