Channel Partner Manager

Laerdal Medical AS

50d•$70,000 - $95,000•Hybrid

About The Position

The Channel Partner Manager (Strategic Account Manager) is responsible for driving revenue growth and strategic alignment with assigned distribution partners. This role combines relationship management with strategic account oversight to strengthen Laerdal’s presence across key markets, focusing specifically on Occupational Health distributor market. Key responsibilities include managing high-impact partner relationships, conducting executive-level business reviews, and supporting partner sales teams with insights, tools, and training. The Channel Partner Manager also leads strategic account planning to align partner goals with Laerdal’s mission, ensuring consistent execution of programs and initiatives that drive mutual success. By promoting the Laerdal brand, sharing market intelligence, and fostering collaboration across internal and external stakeholders, this role plays a critical part in expanding reach and advancing our mission to help save lives.

Requirements

Ideal candidate must reside in the Midwest or Upper South-Central sales region (ND, SD, WI, IL, ME, OH, NE, MO, KA, OK). Customer accounts are primarily located in Chicago, IL and Columbus, OH.
Bachelor’s degree in Business Administration, Health Sciences, or related field
3–5 years of experience in solution-based sales, preferably across multi-state territories and with distribution partners
Proven experience in strategic account management and aligning partner strategies with business goals
Background in distribution channel management strongly preferred
Understanding of the occupational health market is preferred
Strong communication, presentation, and relationship-building skills
Demonstrated ability to drive results through collaboration and influence
Self-motivated, adaptable, and effective in fast-paced environments
Willingness to travel up to 40%; flexible availability including evenings/weekends as needed
Ability to lift and transport up to 100 lbs. with or without assistance
Proficient in Microsoft Office and CRM tools (e.g., Salesforce)
Comfortable working remotely and delivering virtual demos, training, and webinars

Nice To Haves

Background in distribution channel management strongly preferred
Understanding of the occupational health market is preferred

Responsibilities

Achieve assigned sales targets by driving product adoption through distribution partners
Execute strategic business plans to support partner and regional growth
Identify and capitalize on new opportunities to expand Laerdal’s reach and impact
Build strong relationships with distributor sales teams and leadership
Conduct business reviews and collaborate on shared goals and performance metrics
Provide sales support through training, demos, and joint customer interactions (in-person and virtual)
Align sales efforts with company initiatives and market strategy
Share customer and market insights with internal teams to inform planning and positioning
Promote Laerdal’s brand across target market segments (e.g., EMS, Healthcare, Education)
Maintain accurate pipeline data in CRM systems
Manage travel and expenses in compliance with company policies
Support marketing initiatives and events alongside distribution partners
Complete required training and development goals
Collaborate cross-functionally with internal teams to drive results
Embody Laerdal’s mission, values, and customer-focused culture