Channel Marketing Manager

Vanguard•Malvern, PA

45d•Hybrid

About The Position

Vanguard Workplace Solutions Marketing is looking for a Campaign Manager (note: role often referred to as Media Strategist or Media Planner/Manager) within the Advertising and Engagement Strategy team. In this role you'll own media plan development, execution, and optimization for aligned campaigns. This role plays an essential part in supporting strategy development and execution of digital marketing campaigns across paid and owned channels. You'll closely collaborate with external agency partners, functional area experts, peers in other lines of business, and aligned pods to create and launch integrated, multi-channel advertising campaigns within Workplace Solutions Marketing (our institutional B2B division). Specific role responsibilities: Own paid media plan development, execution, and optimization. Lead media agency briefing process; develop actionable media strategy from business goals and marketing OKRs. Serve as Media Subject Matter Expert within align pods, providing expertise, consultation, strategy and execution support for cross-channel, digital marketing campaigns. Support strategy development of digital marketing campaigns across paid channels and steward strategy adherence with external partners. Assist with defining the appropriate measures of success across paid channels and tactics. Partner with marketing analytics to develop test and learn approaches for digital advertising channels and share learnings with key stakeholders. Oversee the timely trafficking of assets including processing materials through to compliance and properly assigning CIDs. Ensure Paid Media campaigns adhere to compliance and legal standards working closely with these key business functions to monitor and approve all communications. Stay current on existing and emerging channels and tactics, AdTech advancements, new media trends and competitive landscape. Regularly share learnings with team and broader department. Partner with Engagement Strategists, Project Owners and Project Managers to pull together marketing plan deliverables for leadership. Provide timely performance reporting to internal stakeholders, transforming campaign metrics and market research into actionable insights. At Vanguard, we don't just have a mission-we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Requirements

Minimumâ¯fiveâ¯yearsâ¯of cumulative media planning experience required.
Undergraduate degree in Marketing or equivalent combination of training and experience.
Experience building paid media campaigns required. In depth understanding of media buying tools and common B2B digital platforms (Google, LinkedIn, Adobe, DSPs, ABM platforms).
Effective communication skills, confidence in ability to act as a decisionmaker for Paid Media and present confidently to Marketing leaders and business stakeholders.
Excellent organizational, time management, and multitasking capabilities a must.
Ability to define objectives and work with a team to develop a cohesive strategy that drives business results.
A high degree of creativity, empathy, passion for marketing, and strong problem-solving ability.

Nice To Haves

Experience working in the Financial Services sector or equivalent B2B experience (Top applicants will have demonstrated experience in Defined Contributions).

Responsibilities

Own paid media plan development, execution, and optimization.
Lead media agency briefing process; develop actionable media strategy from business goals and marketing OKRs.
Serve as Media Subject Matter Expert within align pods, providing expertise, consultation, strategy and execution support for cross-channel, digital marketing campaigns.
Support strategy development of digital marketing campaigns across paid channels and steward strategy adherence with external partners.
Assist with defining the appropriate measures of success across paid channels and tactics.
Partner with marketing analytics to develop test and learn approaches for digital advertising channels and share learnings with key stakeholders.
Oversee the timely trafficking of assets including processing materials through to compliance and properly assigning CIDs.
Ensure Paid Media campaigns adhere to compliance and legal standards working closely with these key business functions to monitor and approve all communications.
Stay current on existing and emerging channels and tactics, AdTech advancements, new media trends and competitive landscape. Regularly share learnings with team and broader department.
Partner with Engagement Strategists, Project Owners and Project Managers to pull together marketing plan deliverables for leadership.
Provide timely performance reporting to internal stakeholders, transforming campaign metrics and market research into actionable insights.