Channel Marketing Manager

PTS Diagnostics•Whitestown, IN

58d

About The Position

The Channel Marketing Manager serves as a key contributor in the planning and execution of PTS Diagnostics' global channel strategy. This role supports the company's mission to deliver innovative, accurate, and reliable point-of-care diagnostic solutions by developing and implementing marketing initiatives that drive awareness, adoption, and revenue growth across domestic and international distribution partners. The Channel Marketing Manager is responsible for coordinating marketing campaigns, partner enablement activities, and channel programs that strengthen customer relationships and market competitiveness. This individual ensures alignment with PTS corporate strategy, brand standards, and regulatory requirements while maintaining a proactive focus on continuous improvement, collaboration, and operational excellence. This individual is responsible for ensuring that customer needs are well defined, and expectations are met in all aspects of design and delivery of products and services.

Requirements

Leadership - Demonstrated ability to lead cross-functional initiatives and influence without direct authority.
Communication - Excellent verbal and written communication skills with experience presenting to varied audiences.
Strategic Thinking - Ability to develop and balance short-term tactical activities with long-term strategic objectives.
Analytical Capability - Strong understanding of data-driven decision-making, marketing analytics, and performance measurement.
Organization - Proven ability to manage multiple projects simultaneously while meeting deadlines and budget constraints.
Technical Aptitude - Proficient in Microsoft Office 365
Creativity - Skilled at developing innovative programs that strengthen brand visibility and channel performance.
Regulatory Awareness - Knowledge of marketing within a regulated medical device environment, including documentation and compliance requirements.
Collaboration - Proven ability to work effectively across Sales, R&D, Quality, and Regulatory departments.
Bachelor's degree in Marketing, Business Administration, or a related field required
3-5 years of experience in channel management, point-of-care (POC) marketing, or product marketing within the medical device or diagnostics industry preferred.
Proven experience managing channel partners, developing marketing collateral, and executing trade or promotional campaigns.
Technical knowledge of diagnostic testing, point-of-care systems, or healthcare data management preferred.

Nice To Haves

MBA preferred

Responsibilities

Assist in the development and execute channel marketing strategies and annual marketing plans aligned with corporate business objectives.
Collaborate with Marketing and Sales leadership and teams to identify growth opportunities within key domestic and international segments and markets.
Collaborate with Product Management to support go-to-market strategies for new product launches; including pricing recommendations, positioning, and messaging alignment.
Analyze competitive trends and provide insights to guide PTS's global sales and marketing initiatives.
Assist Product Management to provide competitive market updates to the organization.
Partner with Product Management to translate customer insights (VOC) into actionable marketing programs.
Establish and maintain strong relationships with distributors, OEM partners, and strategic customers.
Support channel partners with the development of training, sales tools, and marketing collateral to drive engagement and product advocacy.
Delivery of corporate presentations to support overall sales objectives.
Collaborate with Sales to design and implement promotional programs, co-marketing initiatives, and rebate or incentive programs.
Assist Downstream Marketing to ensure consistent communication across all channel partners and external stakeholders.
Monitor partner performance metrics and recommend corrective actions or new initiatives to improve effectiveness.
Collaborate with Downstream Marketing on the development of marketing collateral including brochures, product info sheets, trade materials, presentations, and multimedia assets.
Work with Marketing and Sales teams in the planning and execution of trade shows, conferences, and customer events, including logistics, budgeting, and post event analysis.
Sales support and training, including development and implementation of programs to ensure the sales force is proficient and productive in selling PTS products, including sales tools, collateral materials, incentives, etc.
Track marketing metrics including campaign success, lead generation where applicable, and sales enablement impact; present data-driven recommendations to management.
Serve as primary liaison with external agencies and vendors; where applicable, to ensure quality execution of marketing deliverables within defined timelines and budgets.
Regularly review and ensure internal and external entities' marketing claims, artwork, and communications comply with FDA, ISO, and PTS quality standards.
Assist Marketing team members on document control, labeling accuracy, and audit readiness when applicable.
Participate in internal quality audits and contribute to corrective and preventive action (CAPA) processes when applicable.
Support the company's quality management system (QMS) through adherence to procedures and continuous improvement initiatives.