Channel Marketing Manager, Specialist
About The Position
Join our Personal Investor Marketing team as a Channel Marketing Manager, Specialist, where you'll transform high-level strategies into measurable, omni-channel campaigns that drive investor engagement and business growth. In this role, you'll lead campaign planning, oversee activations for 1–2 products, and collaborate across teams to deliver audience-centric marketing. Ideal candidates bring 4–6 years of experience in strategy, analytics, and cross-functional execution. Be part of a data-driven, innovative team redefining how marketing connects with clients. Click here to learn more about the marketing organization at Vanguard. In this role you'll: Work independently, initiate and / or lead channel marketing programs, initiatives, promotions or research projects. Develop, implement, and monitor channel marketing plans. Contribute expertise to major channel marketing deliverables, milestones, and required tasks. Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness. Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business. Proactively communicate status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers. Build and maintain effective relationships with various parties including sales professionals, business leads, and key decision makers. Proactively foster communication between stakeholders. Proactively identifies, manages, and mitigates risks on channel marketing activities. Participate in special projects and performs other duties as assigned.
Requirements
- Minimum five years related work experience.
- Undergraduate degree in Marketing or equivalent experience required.
Responsibilities
- Work independently, initiate and / or lead channel marketing programs, initiatives, promotions or research projects.
- Develop, implement, and monitor channel marketing plans.
- Contribute expertise to major channel marketing deliverables, milestones, and required tasks.
- Ensure channel marketing plans are aligned with the overall department strategy.
- Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
- Identify and analyze varied sources of data and information to inform planning decisions.
- Develop and execute regular reporting, providing actionable insight to the business.
- Proactively communicate status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
- Build and maintain effective relationships with various parties including sales professionals, business leads, and key decision makers.
- Proactively foster communication between stakeholders.
- Proactively identifies, manages, and mitigates risks on channel marketing activities.
- Participate in special projects and performs other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
