Channel Manager

Synoptek•Denver, CO

2d•$92,192 - $115,000•Remote

About The Position

At Synoptek, every role is an opportunity to make an impact — on our clients, our team, and the future of technology. As one of the fastest-growing Managed Services Providers in the industry, we invest in your growth and provide the support you need to thrive. Our culture blends high performance with genuine care, offering competitive benefits, professional development, and engaging team events. Here, your contributions drive real results, your ideas influence our direction, and your career path is yours to shape. The Channel Program Manager is responsible for developing and executing strategies to grow revenue through partnerships with third-party indirect channel partners such as value-added resellers, consultants, technology partners, and system integrators. This role will oversee Synoptek’s channel partner ecosystem, strengthen partner relationships, and drive indirect sales growth by aligning partner initiatives with our business goals.

Requirements

Bachelor’s degree in Business, Marketing, or related field (advanced degree a plus).
Customarily has at least 5 years of experience in channel management, partner program management, or related roles.
Proven success in driving revenue through indirect channels within IT services, cloud, or technology solutions industries.
Strong understanding of MSP business models and priorities.
Synoptek core DNA behaviors: Clarity: Possesses excellent communication skills, makes a concentrated effort to speak the customers language. Ability to field questions with concise, well-constructed responses OwnIT: Shows integrity, innovation, and accountability in completing daily assignments Results: Solutions focused and driven to resolve conflict quickly and precisely. Proactively looks for opportunities to contribute to the company’s business goals Growth: Willing to learn and ask questions. Constantly looking for new ways to improve yourself. Ability to adapt and grow in a fast-paced environment Team: Embraces both customers and colleagues as team members. Ability to be flexible, respectful, engaged and collaborative
Strategic thinker with strong analytical skills and the ability to use data to guide decision-making.
Exceptional communication, presentation, and relationship-building skills.
Self-motivated, results-driven, and adept at leading cross-functional initiatives.
Proficiency with CRM and Partner Relationship Management tools; familiarity with Excel, Power BI, and collaboration platforms.
Strong negotiation and contract management skills.

Nice To Haves

Experience with Technology Services Distributors (TSDs)/Master Agents such as Telarus, Avant, Intelisys, and AppSmart is preferred. Experience with Telarus is strongly preferred.

Responsibilities

Develop and implement a comprehensive channel partner strategy to expand sales and revenue.
Identify, recruit, onboard, and nurture high-value channel partners.
Serve as the primary liaison for channel partners, building strong, long-term relationships.
Facilitate regular executive and operational meetings to align on goals and share updates.
Create and deliver partner enablement programs, including training, co-marketing campaigns, and sales tools.
Ensure partners have access to current product information and sales resources.
Collaborate with internal teams – including sales, marketing, product, customer success, operations, and finance – to support partner initiatives and ensure smooth delivery of services sold through the channel.
Track and analyze partner performance metrics, such as sales figures, pipeline, and conversion rates.
Conduct regular business reviews with partners to identify opportunities for improvement.
Design and manage incentive structures, such as commissions, bonuses, and referral fees.
Oversee partner contracts, deal registration, and ensure compliance with policies and regulations.
Refine program framework, including partner tiers, benefits, and co-selling models, to remain competitive.
Monitor market trends to maintain a compelling value proposition for partners.