CFO

Nir Yu•Mexico, NY

About The Position

The CFO will provide strategic financial leadership and advisory support to us enabling data-driven, insightful, and forward-looking decision-making. The role focuses on strengthening financial governance, improving profitability, optimizing capital deployment, and aligning financial strategy with business growth objectives.

Responsibilities

Act as a strategic financial advisor to the CEO and leadership team.
Translate business goals into financial strategies, forecasts, and execution plans.
Provide insights on scaling operations, expansion opportunities, and risk management.
Support long-term planning aligned with growth, profitability, and cash discipline.
Develop and oversee annual budgets, rolling forecasts, and scenario models.
Analyze variances between actuals vs budget and provide actionable insights.
Support revenue forecasting across Amazon, Walmart, agency services, and private label.
Assist in setting realistic financial targets and KPIs for business units.
Analyze unit economics, SKU-level profitability, and channel performance.
Identify margin leakage, cost inefficiencies, and profit optimization opportunities.
Build dashboards for management covering:
Gross margins
Contribution margins
Operating expenses
ROI by product and business unit
Provide recommendations to improve net profitability and return on capital.
Monitor and optimize cash flow, reserves, and working capital cycles.
Advise on inventory funding, cash deployment, and reserve utilization strategies.
Support decision-making on purchasing, payment terms, and vendor negotiations.
Ensure sufficient liquidity for growth while maintaining financial discipline.
Strengthen internal financial controls, reporting accuracy, and compliance.
Establish standardized financial reporting structures and SOPs.
Review and validate P&L, balance sheet, and cash flow statements.
Ensure one centralized, verified financial view for leadership decision-making.
Implement and improve financial dashboards and management reporting.
Convert raw financial data into clear, actionable insights for leadership.
Support leadership in understanding financial trends, risks, and opportunities.
Guide teams toward fact-based decision-making rather than assumptions.
Mentor and guide the internal finance team to improve speed, accuracy, and business understanding.
Define clear roles, reporting cadence, and accountability within finance.
Support cross-functional teams (BD, sourcing, operations) with financial clarity.
Act as a financial sounding board for department heads.
Evaluate new initiatives, investments, and expansion opportunities.
Provide financial due diligence and ROI assessments.
Identify financial risks and propose mitigation strategies.
Support leadership during investor discussions or strategic reviews, if required.