Catering Sales & Services Manager

Wine & Roses LLC•Lodi, CA

1d•$70,000 - $73,000

About The Position

We are seeking an experienced and highly motivated Catering Sales & Service Manager to join our team and help drive exceptional group and event experiences at our luxury resort. This unique hybrid role blends catering sales, group room sales, and event execution, offering a high-touch, end-to-end experience from initial inquiry through flawless event delivery and post-event follow-up. This position is ideal for a hospitality professional who thrives in a fast-paced environment, excels at building relationships, and is passionate about creating memorable, elevated experiences. The role requires a high degree of independent judgment, attention to detail, and a commitment to excellence aligned with Appellation’s values.

Requirements

1 to 3 years of experience in sales and event coordination, preferably in catering sales and/or hotel setting
Sales-driven with a service-first mindset
Exceptionally organized and responsive under pressure
Strong cross-functional collaborator who elevates the guest experience and maximizes revenue
Passionate about hospitality, presentation, and personalizing each event
Applies critical thinking and solution-driven problem solving to address customer and business needs, ensuring resolution with thorough follow-through
Communicates effectively and graciously in both written and verbal formats, ensuring clarity and professionalism in all guest and team interactions
Thrives in a fast-paced environment with the ability to adapt quickly to changing priorities, while effectively managing multiple tasks and projects with focus and efficiency
Availability to work weekends, evenings, and holidays as needed
Proficiency in Microsoft Word, Excel, and Outlook
Ability to perform essential functions and physical requirements of the job with or without reasonable accommodations

Responsibilities

Proactively solicit and convert catering and group room business within designated markets
Respond promptly to inquiries, conduct engaging site tours, and close business with confidence
Achieve monthly, quarterly, and annual revenue goals while maintaining strong sales activity
Develop creative packages and strategically upsell enhancements to maximize revenue
Prepare, present, and negotiate proposals, contracts, and pricing strategies aligned with profitability goals
Leverage referrals, vendor partnerships, trade shows, and networking events to generate new business
Collaborate with Sales & Marketing to identify and pursue new market opportunities
Serve as the primary point of contact for clients throughout the planning process
Create detailed Banquet Event Orders (BEOs) and coordinate closely with culinary, banquet, and operations teams
Manage events onsite, ensuring seamless execution and an exceptional guest experience
Handle last-minute changes and requests with professionalism, flexibility, and composure
Conduct post-event follow-up and gather feedback to strengthen client relationships
Identify and execute upselling opportunities, including premium menu enhancements, décor upgrades, and curated F&B experiences
Promote additional resort offerings such as spa services, overnight stays, and pre/post-event experiences
Partner with Spa and F&B teams to develop unique, revenue-generating packages
Support seasonal promotions and targeted campaigns to drive demand during need periods
Monitor booking pace and proactively address gaps through strategic outreach
Coordinate with Front Desk and Reservations to manage room blocks, VIP arrivals, and special requests
Maintain accurate records and sales activity in Maestro and other systems
Participate in weekly Sales & Catering, BEO, and leadership meetings
Contribute to forecasting, budgeting, and performance tracking for your segment
Stay informed on industry trends and competitor offerings to remain innovative and competitive