Category Lead - TikTok Shop

Pattern • Lehi, UT

41d • Hybrid

About The Position

Pattern is hiring a Category Lead for TikTok Shop to own the growth, operational rhythm, and strategic direction of an entire commerce category on one of the fastest-growing social commerce platforms in the world. You will oversee category GMV, creator ecosystem performance, merchandising strategy, and brand lifecycle execution—building repeatable systems that scale across dozens of brands. This is a full-time role and will work a hybrid schedule based in Lehi, Utah.

Requirements

• 3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth.
• Deep fluency in TikTok Shop mechanics, TikTok culture, short-form content ecosystems, and creator commerce trends.
• Proven experience managing creators, affiliates, or large-scale content programs.
• Ability to move fast, make decisions with data, and build scrappy but scalable systems.
• Comfort owning a P&L and forecasting revenue with high accuracy.
• Strong communication skills and the ability to influence cross-functional teams.
• Ability to thrive in fast-changing environments with evolving algorithms, tools, and product releases.

Responsibilities

• Own GMV, margin, merchandising strategy, and video output targets for your assigned category.
• Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases.
• Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning.
• Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels.
• Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks.
• Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod.
• Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media.
• Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact.
• Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees