Casino Social Media Associate

DraftKings Inc.

5d • Remote

About The Position

As a Casino Social Media Associate you'll play a vital role in managing and fostering a positive and engaging online community across various social media platforms. You'll use your understanding of social media platforms, excellent communication skills, and ability to problem solve while creating social content. In addition, you'll use your understanding of the online casino space to help shape the DraftKings Casino & Golden Nugget online presence, creating social assets in real time, and driving engagement to the social handles. You'll have the opportunity to contribute to the brand's success by creating exceptional social content and building a vibrant online ecosystem.

Requirements

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Strong knowledge of the Online Casino space.
• In-depth knowledge of major social media platforms (Facebook, Twitter/X, Instagram, TikTok, etc.) and their best practices.
• Exceptional written and verbal communication skills, with a keen ability to adapt tone and messaging for different audiences.
• Strong interpersonal skills and the ability to build and maintain relationships, both online and offline.
• Familiarity with Adobe Photoshop and Adobe Premiere.
• Ability to analyze basic social media metrics and KPIs with native platform analytics tools.
• Passion for and understanding of the brand's industry, values, and target audience.

Responsibilities

• Create engaging social media content optimized to respective social platforms, including graphics and videos.
• Curate social content with an understanding of storylines in sports culture, pop culture, and sports betting.
• Plan and schedule posts across various social media platforms, such as Instagram, TikTok, Twitter/X and Facebook, while monitoring and responding to comments and mentions, fostering positive interactions with the audience.
• Assist in maintaining a content calendar, ensuring regular and consistent posting.
• Stay updated on social media trends and best practices to implement in content strategy.
• Create simple graphics and visuals using Photoshop.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees