Associate, Social Media

Active Minds•Washington, DC

1d•$50,000 - $65,000•Hybrid

About The Position

The Associate, Social Media supports Active Minds’ digital presence by helping create, schedule, and distribute content across social media platforms. Reporting to the Manager, Digital Media & Communications, this role plays a key part in amplifying the voices of young adults and sharing the impact of Active Minds’ programs nationwide. This is a hands-on role for someone who enjoys creating content, monitoring engagement, and executing campaigns that inform, inspire, and mobilize audiences around mental health. ABOUT ACTIVE MINDS Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

Requirements

1-2 years of professional marketing, communications, or social media experience.
Experience with content creation for social media, including background in making videos, images, and graphics.
Comfortable being a featured face on Active Minds social media channels.
Knowledge of social media management tools including Canva, Sprout Social, and ClickUp.
Digital literacy with Microsoft/Google tools and online collaboration platforms.

Responsibilities

Create and publish at least two pieces of content per week for Active Minds’ social media platforms, including TikTok, Instagram, Facebook, X, Threads, and YouTube, including copywriting and designing of assets.
Work collaboratively with all departments within Active Minds to take in and address social media post requests within the organization.
Conduct daily community management of social media channels including checking and responding to comments, direct messages, and other forms of communication with the Active Minds external audience.
Update the monthly content calendar to strategically cover initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis.
Lead on monitoring the social landscape around us and keep a pulse on trends, opportunities, and new formats Active Minds should lean into on social media.
Create monthly analytic reports that track engagement, growth, and performance for internal reporting.
Co-mentor the Social & Digital Media Intern along with the Senior Associate of Social Media, who will assist in content creation and channel monitoring.
Potential to develop and/or edit video content for digital campaigns and organic posts.
Support or lead on additional projects and tasks as needed or assigned.