Campaign Marketing Manager

Zendesk • Austin, AR

55d • $103,000 - $155,000 • Hybrid

About The Position

Campaign Planning & Execution Work jointly with NA Campaign Specialists to develop and implement integrated campaigns across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists. Use technology platforms and leverage data to define high-intent audiences and target them effectively. Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Collaborate cross-functionally to activate campaign plans in the North America region. Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities. Campaign Analysis and Reporting: Collaborate with campaign associates to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies. Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies. What you bring to the role The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request. Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. What’s it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events. With our hybrid approach, you’ll experience flexibility and connection, collaboration, and learning with your team. We’re aware of an increase in recruitment scams where individuals falsely claim to represent Zendesk. These scammers may ask for money or personal information by offering fake job opportunities through e-mail, text message or social media. Please verify the source of any job-related communications carefully. All official Zendesk communications are conducted through "@zendesk.com" email addresses. If you encounter suspicious messages, do not respond and report them to [email protected]

Requirements

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology or SaaS industry.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
• Exceptional communication and collaboration skills.
• Ability to create concise presentations.
• Strategic problem solver with a growth mindset.
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment.

Responsibilities

• Work jointly with NA Campaign Specialists to develop and implement integrated campaigns across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
• Use technology platforms and leverage data to define high-intent audiences and target them effectively.
• Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey.
• Collaborate cross-functionally to activate campaign plans in the North America region.
• Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
• Collaborate with campaign associates to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets.
• Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
• Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed