Campaign Marketing Manager - B2G/Government

Opexus

27d • Remote

About The Position

The Campaign Marketing Manager for B2G/Government develops and executes integrated campaigns that engage government buyers and generate qualified pipeline for our GovTech solutions targeting agencies across Federal & SLED. This role partners closely with demand generation, digital marketing, product marketing, and sales to create compelling messaging and multi-channel programs tailored to the unique needs and buying cycles of public sector audiences. By combining creativity, operational excellence, and analytics, this role drives measurable marketing impact across federal, state, and local government segments.

Requirements

• 3-5 years of successful B2B software campaign marketing experience, selling to government, preferably at federal level.
• Ability to design and execute multi-channel government-targeted campaigns that drive measurable marketing and pipeline impact.
• Strong understanding of government buyer journeys, public sector procurement dynamics, or complex B2B buying cycles.
• Demonstrated ability to translate messaging and product value into compelling campaign narratives and assets.
• Proficiencywith MarTech , CRM, and analytics tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn).
• Skill in analyzing performance data and using insights tooptimizetargeting, content, and channel mix.
• Comfort managing multiple projects simultaneously with strong organization and prioritization skills.
• Collaborative working style: able to partner effectively with sales, product, and other marketing stakeholders.
• Curiosity, creativity, and a test-and-learn mindset to continually improve campaign outcomes.

Responsibilities

• Build and execute integrated marketing campaigns targeting federal, state, and local government audiences to drive awareness, engagement, and pipeline.
• Collaborate cross-functionally with product marketing, digital marketing, sales, and SDR/BDR teams to align public sector messaging, targeting, and account priorities.
• Orchestrate multi-channel execution across email, paid social, display, search, webinars, content syndication, and other digital channels to support demand generation goals.
• Develop compelling campaign assets and messaging tailored to government buyers, procurement stages, and compliance requirements.
• Analyze andoptimizecampaign performance using data-driven insights to increase conversions and ROI.
• Maintain campaign plans and calendars, ensuring cross-functional visibility and on-time execution.
• Experiment with new tactics and technologies that improve targeting, personalization, and engagement across the funnel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed