Campaign Manager (Senior Associate), Search

PUBLICIS GROUPE•New York, NY

33d

About The Position

The Campaign Manager, Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.

Requirements

Bachelor's degree or higher in marketing, advertising, business or equivalent
1+ year of media management experience
1+ year of hands-on experience managing and optimizing buys
Strong analytics, organizational, and communication skills
Experience with Paid Search/Sponsored Product Listings or other relevant offerings. Experience with Sponsored Products and Sponsored Brands on Amazon and Walmart Media is preferred but not required.
Excellent communication, writing and organizational skills
Ability to work independently and collaboratively with diverse groups
Proficiency in Microsoft Office including Excelâ¯and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
A proven ability to multi-task and manage multipleâ¯projects effectively and work well under pressure to deliver high-qualityâ¯work within tight deadlines

Responsibilities

Manage paid search campaigns on Google, but responsibilities can also extend to paid search campaigns on retail media networks like Amazon or Walmart.
Execute, manage, and optimize all paid search campaigns, including tactical approaches, campaign activation & maintenance, and monthly recaps, while meeting or surpassing client performance expectations.
Manage the delivery of insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
Collaborate with colleagues and peers across the organization to provide insight and recommendations.
Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
Provide performance reporting against client goals with insights and optimization recommendations.
Develop budget and performance projections for testing new partners or technology.
Conduct monthly client billing audits and actualize bill/pay systems when applicable.
Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner.
Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
Work to master, identify, and communicate trends in search and client industries.
Attend client meetings, listen and participate in client discussions as needed