Campaign Manager, NextGen
About The Position
Reporting to the Senior Campaign Manager, the Campaign Manager, NextGen serves as a key member of the broader Marketing team, providing project-level leadership for integrated, multi-channel campaigns (digital, broadcast, events, etc.). Acting as the primary, day-to-day marketing contact for K-LOVE’s NextGen teams (young adults, youth and children), the Campaign Manager works to understand their clients’ goals and objectives, regular business cycles and desired outcomes. Utilizing business insights, a mix of owned, paid and partner marketing channels, this role develops and deploys multiple marketing campaigns throughout the year, reports on performance and optimizes programs for the greatest efficiency.
Requirements
- Bachelor’s degree in marketing, communications, digital media or combination of education/training with relevant experience.
- Minimum 3 years’ marketing and client service experience.
- Experience in agency or in-house environments with multi-brand/multi-location environments, required.
- Experienced in comprehensive campaign mediums (broadcast, outdoor, print, digital and mail).
- Demonstrates strong attention to detail.
- Knowledge and understanding of the creative process, ability to commission creative development and work with creative producers.
- Understanding of current marketing trends.
- Possess exceptional project management skills and planning abilities.
- Ability to manage several marketing campaigns simultaneously.
- Expert problem-solver with strong skills in time management, budget and process improvement.
- Strong computer skills with knowledge of Google and Microsoft Office Products (Google Slides, Word, Excel, PowerPoint, Teams and Outlook).
- Possess a collaborative and flexible style, with strong service mentality. Need to be a team player.
- Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
- Exceptional written and verbal communication and presentation skills.
- Demonstrated commitment to the social sector with a passion for our mission and values.
Nice To Haves
- Prior experience with young adult, youth or children brands preferred.
- Experience using Project Management software (e.g. Wrike) preferred.
Responsibilities
- Build and maintain positive relationships with NextGen and Kids brand/product owners, Marketing team peers and support departments across the organization.
- Utilize insights from past campaign and channel performance to build integrated marketing campaigns across a variety of mediums: digital (websites/apps, email, social, text), radio, events, direct mail, etc.
- Assemble campaign plans into a comprehensive view for client(s) (i.e. campaign briefs) and teams to understand.
- Proactively plan, organize and reserve inventory to ensure availability for each campaign component.
- Work collaboratively with creators, channel managers, producers and project managers to commission content in a timely and orderly fashion.
- Manage stakeholder reviews and secure timely approvals of all content used in campaigns.
- Oversee the implementation of all campaign components and ensure accuracy.
- Monitor campaign performance, making adjustments to optimize where possible.
- Compile reports and create presentations on campaign performance, presenting results and learnings for improvement.
- Provide exceptional customer service, anticipating needs, utilizing appropriate communication frequency/channels and following up to ensure all commitments have been met.
- Perform other duties as assigned.
Benefits
- Medical Insurance, Vision Insurance and company paid Dental
- Company paid life insurance and short term/long term disability insurance
- Company 401k with a generous company match
- Parental leave with Baby Bonding pay
- Generous paid vacation, sick leave and holiday time off
- Amazing company culture that includes exclusive access to concerts, movie premieres, media industry events, etc.
- Free access to LinkedIn Learning platform
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
