Campaign Manager

Unlock Health•Nashville, TN

21h•Hybrid

About The Position

The Campaign Manager at Unlock ensures successful campaign design, development, execution, and management. This role manages campaign strategy, buildout, maintenance, reporting and optimization. The Campaign Manager also crafts and presents success measurement stories to clients. The role requires continuous growth, adherence to benchmarks and maintenance of technical skills.

Requirements

2-3 years of digital marketing experience including SEM, display, YouTube, social media marketing and SEO
Proficiency in Google Ads and Meta platforms
Google Ads Certifications in SEM, Mobile, Video and Display
Experience with Google Ads Editor and Facebook Power Editor
Mastery of Microsoft Excel
Ability to work independently
Strong analytical and logical skills

Nice To Haves

Experience with Google Tag Manager and pixel implementation
Healthcare experience
Facebook Blueprint Certification

Responsibilities

Collaborate with Client Experience leads and the client to develop Performance Marketing strategies.
Work closely with Digital Specialists to design and construct Performance Marketing campaigns.
Manage day-to-day campaign operations and use our tools to provide real time information and status updates to the larger client team.
Collaborate with the Implementation team on call and web form tracking (conversion pixel installation and troubleshooting).
Launch campaigns in a timely and accurate manner.
Monitor campaign performance against client goals and proactively address any issues impacting performance.
Craft success measurement narrative, ensuring campaign success data tells a story.
Recommend strategic and tactical adjustments to achieve client goals.
Deliver accurate and timely performance reports to be shared with clients.
Attend monthly success measurement calls, collaborating with the Client Lead, strategy team and Pod Director as necessary to provide insights and recommendations for improved performance.
Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success.

Benefits

Competitive Salary Range
Health, Dental and Vision benefit packages to fit all types of lifestyle
Life, Short and Long Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Bonus
Equality Opportunity Employer Statement