Campaign Manager, NextGen

Educational Media Foundation • Franklin, TN

10d

About The Position

Reporting to the Senior Campaign Manager, the Campaign Manager, NextGen serves as a key member of the broader Marketing team, providing project-level leadership for integrated, multi-channel campaigns (digital, broadcast, events, etc.). Acting as the primary, day-to-day marketing contact for K-LOVE’s NextGen teams (young adults, youth and children), the Campaign Manager works to understand their clients’ goals and objectives, regular business cycles and desired outcomes. Utilizing business insights, a mix of owned, paid and partner marketing channels, this role develops and deploys multiple marketing campaigns throughout the year, reports on performance and optimizes programs for the greatest efficiency.

Requirements

• Bachelor’s degree in marketing, communications, digital media or combination of education/training with relevant experience.
• Minimum 3 years’ marketing and client service experience.
• Experience in agency or in-house environments with multi-brand/multi-location environments, required.
• Experienced in comprehensive campaign mediums (broadcast, outdoor, print, digital and mail).
• Demonstrates strong attention to detail.
• Knowledge and understanding of the creative process, ability to commission creative development and work with creative producers.
• Understanding of current marketing trends.
• Possess exceptional project management skills and planning abilities.
• Ability to manage several marketing campaigns simultaneously.
• Expert problem-solver with strong skills in time management, budget and process improvement.
• Strong computer skills with knowledge of Google and Microsoft Office Products (Google Slides, Word, Excel, PowerPoint, Teams and Outlook).
• Possess a collaborative and flexible style, with strong service mentality.
• Need to be a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Exceptional written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

Nice To Haves

• Prior experience with young adult, youth or children brands preferred.
• Experience using Project Management software (e.g. Wrike) preferred.

Responsibilities

• Build and maintain positive relationships with NextGen and Kids brand/product owners, Marketing team peers and support departments across the organization.
• Utilize insights from past campaign and channel performance to build integrated marketing campaigns across a variety of mediums: digital (websites/apps, email, social, text), radio, events, direct mail, etc.
• Assemble campaign plans into a comprehensive view for client(s) (i.e. campaign briefs) and teams to understand.
• Proactively plan, organize and reserve inventory to ensure availability for each campaign component.
• Work collaboratively with creators, channel managers, producers and project managers to commission content in a timely and orderly fashion.
• Manage stakeholder reviews and secure timely approvals of all content used in campaigns.
• Oversee the implementation of all campaign components and ensure accuracy.
• Monitor campaign performance, making adjustments to optimize where possible.
• Compile reports and create presentations on campaign performance, presenting results and learnings for improvement.
• Provide exceptional customer service, anticipating needs, utilizing appropriate communication frequency/channels and following up to ensure all commitments have been met.
• Perform other duties as assigned.

Benefits

• Medical Insurance, Vision Insurance and company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, media industry events, etc.
• Free access to LinkedIn Learning platform

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees