California Marketing Coordinator

TIAA

3d • $45 - $75 • Hybrid

About The Position

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results. This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting. The anticipated term of this engagement will be 23 months. This term could be extended based on company business needs. CW-Product Marketing The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products. Key Responsibilities and Duties Recommends product positioning, associated marketing themes and media channels that align with target customer demographics. Analyzes marketing data and interprets it for brand impact to report to management on implications for key products. Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization. Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies. Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies. Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services. Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches. Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.). Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

Requirements

• 3+ Years Required; 5+ Years Preferred

Responsibilities

• Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
• Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
• Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
• Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.
• Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
• Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.).
• Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees