California Marketing Coordinator

TIAA • Simi Valley, CA

4d • $45 - $75 • Hybrid

About The Position

This is a Non-Employee Contingent Worker Role providing services for TIAA's family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results. This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting. The anticipated term of this engagement will be 23 months. This term could be extended based on company business needs. CW-Product Marketing The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products.

Requirements

• 3+ Years Required
• University (Degree) Preferred

Nice To Haves

• 5+ Years Preferred

Responsibilities

• Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
• Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
• Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
• Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.
• Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
• Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.).
• Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees