California Marketing Coordinator
About The Position
This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results. This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting. The anticipated term of this engagement will be 23 months. This term could be extended based on company business needs. CW-Product Marketing The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products.
Requirements
- 3+ Years Required; 5+ Years Preferred
Responsibilities
- Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
- Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
- Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
- Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
- Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
- Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.
- Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
- Analyzes the product P&L (e.g. budgeting, expenditures, profitability, ROI etc.).
- Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
