Business Planning Analyst (Retail)

Asus•Fremont, CA

12d•$85,000 - $95,000•Hybrid

About The Position

The Business Planning Analyst supports ASUS’s Retail Business Unit by developing product costing, building financial models, and analyzing key data that guides pricing and product strategy. This role works cross-functionally with Finance, Product Management, and Sales to understand cost drivers, evaluate product and market trends, and translate insights into clear recommendations that support revenue and margin goals. Success in this role requires strong analytical skills, advanced Excel proficiency, attention to detail, and a genuine interest in learning how our products work and how financial decisions impact the business. This is a high-visibility position with opportunities to contribute directly to strategic decision-making.

Requirements

High energy level; comfortable performing multi-faceted projects in conjunction with day-to-day activities
Knowledge of business and management principles
Strong analytical and problem-solving skills, including the ability to define problems, collect data, establish facts, draw valid conclusions, and interpret complex financial, legal, and technical information
Ability to communicate effectively with management and employees on all levels
Demonstrated strong interpersonal skills, including tactfulness, flexibility, and the ability to collaborate effectively with diverse personalities
Ability to establish credibility and be decisive, while recognizing and supporting the company’s preferences and priorities
Attention to detail is a high priority; must demonstrate a sense of urgency commensurate with the needs of the sales department
Ability to work independently with minimal supervision
Ability to write clear and concise reports and business correspondence
Ability to effectively present complex information and respond to questions from team members, customers, and the general public
English fluency is required
Mastered skills in MS Excel (advanced proficiency is essential)
Proficiency with database applications and presentation software (such as PowerPoint)
Knowledge and experience in downloading data from mainframe to PC applications
Ability to write ad hoc query reports
Bachelor’s Degree in Business Administration or equivalent degree
3+ years of relevant business experience in Finance or Business Planning

Nice To Haves

Mandarin proficiency is a plus
Interest in PC products, components, or consumer technology

Responsibilities

Develop product costing models for product lifecycle across all product categories
Monitor component cost changes, trends, and vendor programs that impact product costing
Develop a deep understanding of ASUS product roadmaps, key technology transitions, and relationship with product platforms
Lead product planning analysis and support of the Retail Business Unit
Detailed financial analysis of additional factors driving profitability, including service and logistics
Reconcile product planning with actual financial performance
Collaborate with Retail Business Unit management, sales, and finance to drive profitability and top-line growth
Support sales with dispute reconciliation with accounting and finance
Assist in decisions regarding support sales expenditures including advertising, sell-through programs, and inventory management