Business Marketing Workflow Automation Lead

Meta•Austin, TX

About The Position

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Within BMG, the Global Marketing Delivery team builds and launches growth marketing campaigns, and is responsible for driving AI-led marketing automation. We are seeking a Business Marketing Workflow Automation Lead to design, deploy, and drive adoption of AI-native workflows that transform how growth campaigns are planned, launched, and executed. This leader will act as an internal leader of AI-led growth execution, working with marketing, product, data, and engineering teams to create durable and reusable capabilities embedded in Meta's products and tools.

Requirements

10+ years in marketing roles, with direct experience using and deploying AI tools

Nice To Haves

Hands-on experience applying AI to real-world marketing problems
Influence without authority in complex orgs
Experience partnering with engineering to scope, build and deploy solutions
Experience working with highly ambiguous problems and starting from zero

Responsibilities

Partner with leaders and practitioners across growth, marketing, product, analytics, and engineering to identify the highest impact AI use cases
Reimagine how campaigns are planned, launched, tested, and optimized using AI tools and agents
Pilot, deploy, and scale AI-native growth marketing workflows and agent systems that can materially reduce campaign setup and launch time
Establish best practices and standards for AI growth execution, such as quality rubrics and QA processes to ensure high-quality output
Support build vs. buy decisions for generative AI and agentic capabilities by trading off feature depth, time, privacy, and cost relative to growth marketing execution goals
Define the measurement framework for AI-driven growth execution, such as velocity, quality, adoption, and downstream business impact including ROI, user growth, and revenue lift
Act as a strategic advisor to Directors and VPs on AI adoption in growth and marketing
Represent growth execution perspectives in AI platform discussions across Meta
Stay current on generative AI and martech innovations to quickly assess opportunities to pilot new tools and integrate them into workflows