Business Marketing Strategy and Planning Lead, North America

Meta Platforms, Inc.•New York, NY

46d

About The Position

We are seeking an experienced strategic marketing leader to join Meta's North America Large Advertiser Audience Marketing team. In this role, you will be responsible for annual planning, strategy development, marketing operations, rhythm of business reporting, and high priority marketing initiatives. The Strategy and Planning team connects advertiser jobs to be done, Meta product goals, business objectives, and regional sales needs in order to build customer-centric and measurable marketing plans. This individual will need to maintain robust knowledge of Meta's customers, business, products, global strategic marketing plans, and strategic priorities that touch North America Large advertisers. This is a highly collaborative role requiring collaboration across Global Marketing, Data Science, Sales, Scaled Marketing, Content, and Product Teams.

Requirements

Bachelor's degree in Marketing or related field
10+ years of experience in marketing strategy, business operations, or management consulting
Demonstrated experience in data analytics, leveraging quantitative and qualitative information to drive marketing decisions
Proven leadership of strategic planning, budgeting, and cross-functional projects in a complex organization
Demonstrated experience and understanding of digitally advanced businesses
Experience working with executive stakeholders and distilling insights into actionable strategy
Highly organized, analytical, and adaptable while managing multiple priorities in a fast-paced environment
Proven communication and presentation skills, with demonstrated experience influencing and align executive stakeholders

Nice To Haves

Experience working with product teams to align marketing efforts with overall product goals
Demonstrated experience in using Meta products
Experience in a leadership role in management consulting, corporate strategy, or marketing operations

Responsibilities

Strategic Planning: Lead the development of marketing strategic plans that align business objectives, product goals, and large advertiser needs. Support goal setting, resource allocation, learning agenda creation, and investment prioritization
Marketing Operations: Manage delivery of quarterly reviews and executive updates, including coordinating rhythm of business (RoB) activities and optimize day-to-day operations
Collaborate Cross-Functionally: Lead high-priority, complex projects that require cross-team collaboration in areas such as incrementality measurement and artificial intelligence
Budget and Forecasting: Manage the marketing budget, including forecasting, spend, trade-off decisions, and return on investment
Market Insights: Stay informed about industry trends and market dynamics to inform strategic decisions and identify new opportunities

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